Brandwave

Alchemy & I vs The Hair Company:Which is more popular?

In September 2026, The Hair Company had more branded searches than Alchemy & I among Palmerston North hair salons in New Zealand. The Hair Company had about 410 branded searches, while Alchemy & I had 270. The Hair Company made up 22.2% of all Palmerston North hair salon searches we track, and Alchemy & I accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about Palmerston North hair salons, Alchemy & I appeared in three of the four answers and The Hair Company in two. Alchemy & I was mentioned before The Hair Company in every answer.

Among Palmerston North hair salons in New Zealand in September 2026

Who do people search for more?

The Hair Company, about 52% more searches than Alchemy & I

The Hair Company 410 searchesAlchemy & I 270 searches

Who does AI mention more?

Alchemy & I, mentioned in 3 of 4 answers, The Hair Company in 2

Alchemy & I in 3 of 4The Hair Company in 2 of 4

Who does AI recommend more?

Alchemy & I, named ahead of The Hair Company in every answer

Alchemy & I first in 3The Hair Company never first

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Top Palmerston North hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Alchemy & I was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Hair Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Alchemy & I was listed before The Hair Company in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alchemy & I1st
  2. NV Hair Design2nd
  3. Sphere Hair3rd
  4. Blush Hair Boutique4th
  5. The Right Cut5th
  6. Bijonei Hair Design6th
  7. The Hair Company7th
  8. Veronica Jayne–
  9. Vivo Hair–
  10. Kess Hair & Beauty–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kess Hair & Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about Palmerston North hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alchemy & I or The Hair Company more popular in search?

This chart shows how often people search Google for Alchemy & I and The Hair Company by name. Each line represents a brand's share of searches for all 11 Palmerston North hair salons we track, month by month, from searches in New Zealand.

Alchemy & I and The Hair Company among Palmerston North hair salons in New Zealand, by month

Share of searches by month for The Hair Company, Alchemy & I. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Hair CompanyAlchemy & IThe Right CutNV Hair DesignVeronica JayneSphere HairVivo HairBijonei Hair DesignKess Hair & BeautyBlush Hair BoutiqueSphere Hair Salon
Oct 202513.9%12.2%22.2%11.7%6.1%7.8%10%6.1%7.8%1.7%0.56%
Nov 202516%13.9%20.6%8.8%7.2%5.7%12.4%6.2%7.7%1%0.52%
Dec 202515%10.4%23.1%8.1%5.8%5.8%11%6.9%12.7%0.58%0.58%
Jan 202614.9%10.6%19.2%12.5%4.8%7.2%12%5.8%10.1%2.4%0.48%
Feb 202617.1%12.2%18.2%11.6%5.5%5.5%11%7.2%9.4%1.7%0.55%
Mar 202615.1%13.2%16.1%12.7%6.8%9.8%10.2%6.8%7.3%1.5%0.49%
Apr 202614.8%10.8%18.8%14.8%6.8%6.8%9.7%8%8%1.1%0.57%
May 202613.7%12.1%17.4%13.7%7.4%8.4%7.4%11.6%6.3%1.6%0.53%
Jun 202616.6%12.3%17.6%11.2%9.6%9.6%10.7%4.8%4.8%2.1%0.53%
Jul 202619%12.6%15.5%14.9%6.9%8.6%7.5%6.9%5.7%1.7%0.57%
Aug 202616.4%9.5%17.5%13.8%7.4%11.6%9%6.3%5.8%2.1%0.53%
Sep 202622.2%14.6%14.6%9.2%8.6%8.1%8.1%6.5%5.9%1.6%0.54%

How has the Alchemy & I and The Hair Company comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North hair salons in September 2026?

2 changes

  1. In September 2026, The Hair Company overtook The Right Cut to become the leader among Palmerston North hair salons in New Zealand, with 22.2% of the searches.

  2. In September 2026, Alchemy & I overtook The Right Cut and 2 others to rank 2nd among Palmerston North hair salons in New Zealand, with 14.6% of the searches.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Alchemy & I’s and The Hair Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemy & I

2 branded search terms

  • alchemy & i
  • alchemy & i palmerston north

The Hair Company

2 branded search terms

  • the hair company
  • the hair company palmerston north

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North hair salons

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