How popular isThe Hair Company?
In September 2026, people searched for The Hair Company by name about 620 times in New Zealand, a 29.2% increase from the previous year. These searches made up 22.2% of all New Zealand Palmerston North hair salon searches, placing The Hair Company first out of 11 salons. When we asked both ChatGPT and Google AI Overviews about Palmerston North hair salons, The Hair Company appeared in two of the four answers and was the seventh most recommended of the 11.
The Hair Company is the most searched of 11 competitors and the seventh most recommended in AI answers.
- The Hair CompanyShare of searches 22.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
- Alchemy & IShare of searches 14.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
- The Right CutShare of searches 14.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
NV Hair DesignShare of searches 9.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Veronica JayneShare of searches 8.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Palmerston North hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Hair Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Hair Company is the seventh most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kess Hair & Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Palmerston North hair salons
4 answers
Asked ChatGPT
“Which hair salon should I go to in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Palmerston North, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon palmerston north”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser palmerston north”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Palmerston North hair salons compete with The Hair Company?
Share of searches by month for The Hair Company, Alchemy & I, The Right Cut, NV Hair Design, Veronica Jayne, Sphere Hair, Vivo Hair, Bijonei Hair Design, Kess Hair & Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Hair Company | Alchemy & I | The Right Cut | NV Hair Design | Veronica Jayne | Sphere Hair | Vivo Hair | Bijonei Hair Design | Kess Hair & Beauty | Blush Hair Boutique | Sphere Hair Salon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.9% | 12.2% | 22.2% | 11.7% | 6.1% | 7.8% | 10% | 6.1% | 7.8% | 1.7% | 0.56% |
| Nov 2025 | 16% | 13.9% | 20.6% | 8.8% | 7.2% | 5.7% | 12.4% | 6.2% | 7.7% | 1% | 0.52% |
| Dec 2025 | 15% | 10.4% | 23.1% | 8.1% | 5.8% | 5.8% | 11% | 6.9% | 12.7% | 0.58% | 0.58% |
| Jan 2026 | 14.9% | 10.6% | 19.2% | 12.5% | 4.8% | 7.2% | 12% | 5.8% | 10.1% | 2.4% | 0.48% |
| Feb 2026 | 17.1% | 12.2% | 18.2% | 11.6% | 5.5% | 5.5% | 11% | 7.2% | 9.4% | 1.7% | 0.55% |
| Mar 2026 | 15.1% | 13.2% | 16.1% | 12.7% | 6.8% | 9.8% | 10.2% | 6.8% | 7.3% | 1.5% | 0.49% |
| Apr 2026 | 14.8% | 10.8% | 18.8% | 14.8% | 6.8% | 6.8% | 9.7% | 8% | 8% | 1.1% | 0.57% |
| May 2026 | 13.7% | 12.1% | 17.4% | 13.7% | 7.4% | 8.4% | 7.4% | 11.6% | 6.3% | 1.6% | 0.53% |
| Jun 2026 | 16.6% | 12.3% | 17.6% | 11.2% | 9.6% | 9.6% | 10.7% | 4.8% | 4.8% | 2.1% | 0.53% |
| Jul 2026 | 19% | 12.6% | 15.5% | 14.9% | 6.9% | 8.6% | 7.5% | 6.9% | 5.7% | 1.7% | 0.57% |
| Aug 2026 | 16.4% | 9.5% | 17.5% | 13.8% | 7.4% | 11.6% | 9% | 6.3% | 5.8% | 2.1% | 0.53% |
| Sep 2026 | 22.2% | 14.6% | 14.6% | 9.2% | 8.6% | 8.1% | 8.1% | 6.5% | 5.9% | 1.6% | 0.54% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.2% | 410 | +32.3% | +5.8 pointsmoved from 2nd to 1st | |
| 2, moved from 5th to 2nd | 14.6% | 270 | +50% | +5.1 pointsmoved from 5th to 2nd | |
| 3, moved from 1st to 3rd | 14.6% | 270 | -18.2% | -2.9 pointsmoved from 1st to 3rd | |
| 4, moved from 3rd to 4th | 9.2% | 170 | -34.6% | -4.6 pointsmoved from 3rd to 4th | |
| 5, moved from 7th to 5th | 8.6% | 160 | +14.3% | +1.2 pointsmoved from 7th to 5th | |
| 6, moved from 4th to 6th | 8.1% | 150 | -31.8% | -3.5 pointsmoved from 4th to 6th | |
| 7, moved from 6th to 7th | 8.1% | 150 | -11.8% | -0.9 pointsmoved from 6th to 7th | |
| 8, held 8th | 6.5% | 120 | 0% | +0.1 points | |
| 9, held 9th | 5.9% | 110 | 0% | +0.1 points | |
| 10, held 10th | 1.6% | 30 | -25% | -0.5 points | |
| 11, held 11th | 0.54% | 10 | 0% | 0 points |
22.2%
Moved from 2nd to 1st. 410 estimated branded searches, +32.3% vs prior month. Share +5.8 points.
14.6%
Moved from 5th to 2nd. 270 estimated branded searches, +50% vs prior month. Share +5.1 points.
14.6%
Moved from 1st to 3rd. 270 estimated branded searches, -18.2% vs prior month. Share -2.9 points.
9.2%
Moved from 3rd to 4th. 170 estimated branded searches, -34.6% vs prior month. Share -4.6 points.
8.6%
Moved from 7th to 5th. 160 estimated branded searches, +14.3% vs prior month. Share +1.2 points.
8.1%
Moved from 4th to 6th. 150 estimated branded searches, -31.8% vs prior month. Share -3.5 points.
8.1%
Moved from 6th to 7th. 150 estimated branded searches, -11.8% vs prior month. Share -0.9 points.
6.5%
Held 8th. 120 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.9%
Held 9th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.6%
Held 10th. 30 estimated branded searches, -25% vs prior month. Share -0.5 points.
0.54%
Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between The Hair Company and its closest rivals
- The Hair Company vs Alchemy & I: compare popularity
- The Hair Company vs The Right Cut: compare popularity
- The Hair Company vs NV Hair Design: compare popularity
- The Hair Company vs Veronica Jayne: compare popularity
- The Hair Company vs Sphere Hair: compare popularity
- Compare The Hair Company with any brand
Every comparison with The Hair Company
8 comparisons
How has branded search demand for The Hair Company changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Hair Company in New Zealand rose from 480 to 620.
- Across the 12 months ending September 2026, The Hair Company’s share of searches among Palmerston North hair salons in New Zealand increased from 13.9% to 22.2%.
- Across the 12 months ending September 2026, The Hair Company’s share of searches among Palmerston North hair salons in New Zealand peaked at 22.2% in September 2026 and was lowest at 13.7% in May 2026.
- Across the 12 months ending September 2026, The Hair Company rose from 2nd to 1st among Palmerston North hair salons in New Zealand.
How did search popularity change for New Zealand Palmerston North hair salons in September 2026?
6 changes
In September 2026, The Hair Company overtook The Right Cut to become the leader among Palmerston North hair salons in New Zealand, with 22.2% of the searches.
In September 2026, Veronica Jayne overtook Sphere Hair and Vivo Hair to rank 5th among Palmerston North hair salons in New Zealand, with 8.6% of the searches.
In September 2026, Alchemy & I overtook The Right Cut and 2 others to rank 2nd among Palmerston North hair salons in New Zealand, with 14.6% of the searches.
In September 2026, NV Hair Design lost share of searches among Palmerston North hair salons in New Zealand, from 13.8% to 9.2%.
In September 2026, Sphere Hair lost share of searches among Palmerston North hair salons in New Zealand, from 11.6% to 8.1%.
In September 2026, The Right Cut lost share of searches among Palmerston North hair salons in New Zealand, from 17.5% to 14.6%.
How are The Hair Company’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Hair Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the hair company
- the hair company palmerston north
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