Sphere Hair vs The Hair Company:Which is more popular?
In September 2026, The Hair Company had more branded searches than Sphere Hair among Palmerston North hair salons in New Zealand. The Hair Company had about 410 branded searches, while Sphere Hair had 150. The Hair Company made up 22.2% of all Palmerston North hair salon searches we track, and Sphere Hair accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about Palmerston North hair salons, Sphere Hair appeared in three of the four answers and The Hair Company in two. Sphere Hair was mentioned before The Hair Company in every answer.
Who do people search for more?
The Hair Company, about 3 searches for every 1 for Sphere Hair
Who does AI mention more?
Sphere Hair, mentioned in 3 of 4 answers, The Hair Company in 2
Who does AI recommend more?
Sphere Hair, named ahead of The Hair Company in every answer
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Top Palmerston North hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sphere Hair was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Hair Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sphere Hair was listed before The Hair Company in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kess Hair & Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Palmerston North hair salons
4 answers
Asked ChatGPT
“Which hair salon should I go to in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Palmerston North, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon palmerston north”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser palmerston north”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sphere Hair or The Hair Company more popular in search?
This chart shows how often people search Google for Sphere Hair and The Hair Company by name. Each line represents a brand's share of searches for all 11 Palmerston North hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for The Hair Company, Sphere Hair. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Hair Company | Alchemy & I | The Right Cut | NV Hair Design | Veronica Jayne | Sphere Hair | Vivo Hair | Bijonei Hair Design | Kess Hair & Beauty | Blush Hair Boutique | Sphere Hair Salon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.9% | 12.2% | 22.2% | 11.7% | 6.1% | 7.8% | 10% | 6.1% | 7.8% | 1.7% | 0.56% |
| Nov 2025 | 16% | 13.9% | 20.6% | 8.8% | 7.2% | 5.7% | 12.4% | 6.2% | 7.7% | 1% | 0.52% |
| Dec 2025 | 15% | 10.4% | 23.1% | 8.1% | 5.8% | 5.8% | 11% | 6.9% | 12.7% | 0.58% | 0.58% |
| Jan 2026 | 14.9% | 10.6% | 19.2% | 12.5% | 4.8% | 7.2% | 12% | 5.8% | 10.1% | 2.4% | 0.48% |
| Feb 2026 | 17.1% | 12.2% | 18.2% | 11.6% | 5.5% | 5.5% | 11% | 7.2% | 9.4% | 1.7% | 0.55% |
| Mar 2026 | 15.1% | 13.2% | 16.1% | 12.7% | 6.8% | 9.8% | 10.2% | 6.8% | 7.3% | 1.5% | 0.49% |
| Apr 2026 | 14.8% | 10.8% | 18.8% | 14.8% | 6.8% | 6.8% | 9.7% | 8% | 8% | 1.1% | 0.57% |
| May 2026 | 13.7% | 12.1% | 17.4% | 13.7% | 7.4% | 8.4% | 7.4% | 11.6% | 6.3% | 1.6% | 0.53% |
| Jun 2026 | 16.6% | 12.3% | 17.6% | 11.2% | 9.6% | 9.6% | 10.7% | 4.8% | 4.8% | 2.1% | 0.53% |
| Jul 2026 | 19% | 12.6% | 15.5% | 14.9% | 6.9% | 8.6% | 7.5% | 6.9% | 5.7% | 1.7% | 0.57% |
| Aug 2026 | 16.4% | 9.5% | 17.5% | 13.8% | 7.4% | 11.6% | 9% | 6.3% | 5.8% | 2.1% | 0.53% |
| Sep 2026 | 22.2% | 14.6% | 14.6% | 9.2% | 8.6% | 8.1% | 8.1% | 6.5% | 5.9% | 1.6% | 0.54% |
How has the Sphere Hair and The Hair Company comparison changed over the last 12 months?
3 findings
- The Hair Company was ahead of Sphere Hair in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sphere Hair’s share of searches among Palmerston North hair salons in New Zealand moved from 7.8% to 8.1%, and its estimated monthly branded searches moved from 140 to 150.
- Across the 12 months ending September 2026, The Hair Company’s share of searches among Palmerston North hair salons in New Zealand moved from 13.9% to 22.2%, and its estimated monthly branded searches moved from 250 to 410.
How did search popularity change for New Zealand Palmerston North hair salons in September 2026?
4 changes
In September 2026, The Hair Company overtook The Right Cut to become the leader among Palmerston North hair salons in New Zealand, with 22.2% of the searches.
In September 2026, Veronica Jayne overtook Sphere Hair and Vivo Hair to rank 5th among Palmerston North hair salons in New Zealand, with 8.6% of the searches.
In September 2026, Alchemy & I overtook The Right Cut and 2 others to rank 2nd among Palmerston North hair salons in New Zealand, with 14.6% of the searches.
In September 2026, Sphere Hair lost share of searches among Palmerston North hair salons in New Zealand, from 11.6% to 8.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sphere Hair’s and The Hair Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sphere Hair
2 branded search terms
- sphere hair
- sphere hair palmerston north
The Hair Company
2 branded search terms
- the hair company
- the hair company palmerston north
Other head-to-heads among Palmerston North hair salons
- The Hair Company vs Alchemy & I: compare popularity
- The Hair Company vs The Right Cut: compare popularity
- The Hair Company vs NV Hair Design: compare popularity
- The Hair Company vs Veronica Jayne: compare popularity
- Alchemy & I vs The Right Cut: compare popularity
- Alchemy & I vs NV Hair Design: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.