Brandwave

How popular isThe Right Cut?

In September 2026, people searched for The Right Cut by name about 400 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 14.6% of all New Zealand Palmerston North hair salon searches, placing The Right Cut third out of 11 salons. When we asked both ChatGPT and Google AI Overviews about Palmerston North hair salons, The Right Cut appeared in two of the four answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

The Right Cut is the third most searched of 11 competitors and the fifth most recommended in AI answers.

  1. The Hair CompanyShare of searches 22.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  2. Alchemy & IShare of searches 14.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. The Right CutShare of searches 14.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. NV Hair DesignShare of searches 9.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Veronica JayneShare of searches 8.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+6 more

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Top Palmerston North hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Right Cut was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Right Cut is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alchemy & I1st
  2. NV Hair Design2nd
  3. Sphere Hair3rd
  4. Blush Hair Boutique4th
  5. The Right Cut5th
  6. Bijonei Hair Design6th
  7. The Hair Company7th
  8. Veronica Jayne–
  9. Vivo Hair–
  10. Kess Hair & Beauty–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kess Hair & Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about Palmerston North hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North hair salons compete with The Right Cut?

The Right Cut against Palmerston North hair salons in New Zealand, by month

Share of searches by month for The Hair Company, Alchemy & I, The Right Cut, NV Hair Design, Veronica Jayne, Sphere Hair, Vivo Hair, Bijonei Hair Design, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Hair CompanyAlchemy & IThe Right CutNV Hair DesignVeronica JayneSphere HairVivo HairBijonei Hair DesignKess Hair & BeautyBlush Hair BoutiqueSphere Hair Salon
Oct 202513.9%12.2%22.2%11.7%6.1%7.8%10%6.1%7.8%1.7%0.56%
Nov 202516%13.9%20.6%8.8%7.2%5.7%12.4%6.2%7.7%1%0.52%
Dec 202515%10.4%23.1%8.1%5.8%5.8%11%6.9%12.7%0.58%0.58%
Jan 202614.9%10.6%19.2%12.5%4.8%7.2%12%5.8%10.1%2.4%0.48%
Feb 202617.1%12.2%18.2%11.6%5.5%5.5%11%7.2%9.4%1.7%0.55%
Mar 202615.1%13.2%16.1%12.7%6.8%9.8%10.2%6.8%7.3%1.5%0.49%
Apr 202614.8%10.8%18.8%14.8%6.8%6.8%9.7%8%8%1.1%0.57%
May 202613.7%12.1%17.4%13.7%7.4%8.4%7.4%11.6%6.3%1.6%0.53%
Jun 202616.6%12.3%17.6%11.2%9.6%9.6%10.7%4.8%4.8%2.1%0.53%
Jul 202619%12.6%15.5%14.9%6.9%8.6%7.5%6.9%5.7%1.7%0.57%
Aug 202616.4%9.5%17.5%13.8%7.4%11.6%9%6.3%5.8%2.1%0.53%
Sep 202622.2%14.6%14.6%9.2%8.6%8.1%8.1%6.5%5.9%1.6%0.54%

  1. 1.The Hair Company

    22.2%

    Moved from 2nd to 1st. 410 estimated branded searches, +32.3% vs prior month. Share +5.8 points.

  2. 2.Alchemy & I

    14.6%

    Moved from 5th to 2nd. 270 estimated branded searches, +50% vs prior month. Share +5.1 points.

  3. 3.The Right Cut

    14.6%

    Moved from 1st to 3rd. 270 estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  4. 4.NV Hair Design

    9.2%

    Moved from 3rd to 4th. 170 estimated branded searches, -34.6% vs prior month. Share -4.6 points.

  5. 5.Veronica Jayne

    8.6%

    Moved from 7th to 5th. 160 estimated branded searches, +14.3% vs prior month. Share +1.2 points.

  6. 6.Sphere Hair

    8.1%

    Moved from 4th to 6th. 150 estimated branded searches, -31.8% vs prior month. Share -3.5 points.

  7. 7.Vivo Hair

    8.1%

    Moved from 6th to 7th. 150 estimated branded searches, -11.8% vs prior month. Share -0.9 points.

  8. 8.Bijonei Hair Design

    6.5%

    Held 8th. 120 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Kess Hair & Beauty

    5.9%

    Held 9th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Blush Hair Boutique

    1.6%

    Held 10th. 30 estimated branded searches, -25% vs prior month. Share -0.5 points.

  11. 11.Sphere Hair Salon

    0.54%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between The Right Cut and its closest rivals

Every comparison with The Right Cut

8 comparisons

How has branded search demand for The Right Cut changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Right Cut in New Zealand fell from 600 to 400.
  • Across the 12 months ending September 2026, The Right Cut’s share of searches among Palmerston North hair salons in New Zealand decreased from 22.2% to 14.6%.
  • Across the 12 months ending September 2026, The Right Cut’s share of searches among Palmerston North hair salons in New Zealand peaked at 23.1% in December 2025 and was lowest at 14.6% in September 2026.
  • Across the 12 months ending September 2026, The Right Cut fell from 1st to 3rd among Palmerston North hair salons in New Zealand.

How did search popularity change for New Zealand Palmerston North hair salons in September 2026?

6 changes

  1. In September 2026, The Hair Company overtook The Right Cut to become the leader among Palmerston North hair salons in New Zealand, with 22.2% of the searches.

  2. In September 2026, Veronica Jayne overtook Sphere Hair and Vivo Hair to rank 5th among Palmerston North hair salons in New Zealand, with 8.6% of the searches.

  3. In September 2026, Alchemy & I overtook The Right Cut and 2 others to rank 2nd among Palmerston North hair salons in New Zealand, with 14.6% of the searches.

  4. In September 2026, NV Hair Design lost share of searches among Palmerston North hair salons in New Zealand, from 13.8% to 9.2%.

  5. In September 2026, Sphere Hair lost share of searches among Palmerston North hair salons in New Zealand, from 11.6% to 8.1%.

  6. In September 2026, The Right Cut lost share of searches among Palmerston North hair salons in New Zealand, from 17.5% to 14.6%.

How are The Right Cut’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Right Cut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the right cut
  • therightcut

Do you work for The Right Cut? To request corrections or removal please contact us via our support page and we will be happy to assist.

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