The Hair Company vs Vivo Hair:Which is more popular?

Name: The Hair Company vs Vivo Hair: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, The Hair Company had more branded searches than Vivo Hair among Palmerston North hair salons in New Zealand. The Hair Company had about 410 branded searches, while Vivo Hair had 150. The Hair Company made up 22.2% of all Palmerston North hair salon searches we track, and Vivo Hair accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about Palmerston North hair salons, The Hair Company appeared in two of the four answers and Vivo Hair in none.

Among Palmerston North hair salons in New Zealand in September 2026

Who do people search for more?

The Hair Company, about 3 searches for every 1 for Vivo Hair

The Hair Company 410 searchesVivo Hair 150 searches

Who does AI mention more?

The Hair Company, mentioned in 2 of 4 answers, Vivo Hair in 0

The Hair Company in 2 of 4Vivo Hair in 0 of 4

Who does AI recommend more?

The Hair Company, the only one of the two named

The Hair Company first in 2Vivo Hair never named

Follow The Hair Company vs Vivo Hair and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Palmerston North hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Hair Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Vivo Hair did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Alchemy & I	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
NV Hair Design	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Sphere Hair	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Blush Hair Boutique	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
The Hair Company	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
The Right Cut	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Bijonei Hair Design	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Veronica Jayne	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Vivo Hair	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Kess Hair & Beauty	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kess Hair & Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about Palmerston North hair salons

4 answers

Asked ChatGPT
“Which hair salon should I go to in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Palmerston North, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon palmerston north”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser palmerston north”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Hair Company or Vivo Hair more popular in search?

This chart shows how often people search Google for The Hair Company and Vivo Hair by name. Each line represents a brand's share of searches for all 11 Palmerston North hair salons we track, month by month, from searches in New Zealand.

The Hair Company and Vivo Hair among Palmerston North hair salons in New Zealand, by month

Month	The Hair Company	Alchemy & I	The Right Cut	NV Hair Design	Veronica Jayne	Sphere Hair	Vivo Hair	Bijonei Hair Design	Kess Hair & Beauty	Blush Hair Boutique	Sphere Hair Salon
Oct 2025	13.9%	12.2%	22.2%	11.7%	6.1%	7.8%	10%	6.1%	7.8%	1.7%	0.56%
Nov 2025	16%	13.9%	20.6%	8.8%	7.2%	5.7%	12.4%	6.2%	7.7%	1%	0.52%
Dec 2025	15%	10.4%	23.1%	8.1%	5.8%	5.8%	11%	6.9%	12.7%	0.58%	0.58%
Jan 2026	14.9%	10.6%	19.2%	12.5%	4.8%	7.2%	12%	5.8%	10.1%	2.4%	0.48%
Feb 2026	17.1%	12.2%	18.2%	11.6%	5.5%	5.5%	11%	7.2%	9.4%	1.7%	0.55%
Mar 2026	15.1%	13.2%	16.1%	12.7%	6.8%	9.8%	10.2%	6.8%	7.3%	1.5%	0.49%
Apr 2026	14.8%	10.8%	18.8%	14.8%	6.8%	6.8%	9.7%	8%	8%	1.1%	0.57%
May 2026	13.7%	12.1%	17.4%	13.7%	7.4%	8.4%	7.4%	11.6%	6.3%	1.6%	0.53%
Jun 2026	16.6%	12.3%	17.6%	11.2%	9.6%	9.6%	10.7%	4.8%	4.8%	2.1%	0.53%
Jul 2026	19%	12.6%	15.5%	14.9%	6.9%	8.6%	7.5%	6.9%	5.7%	1.7%	0.57%
Aug 2026	16.4%	9.5%	17.5%	13.8%	7.4%	11.6%	9%	6.3%	5.8%	2.1%	0.53%
Sep 2026	22.2%	14.6%	14.6%	9.2%	8.6%	8.1%	8.1%	6.5%	5.9%	1.6%	0.54%

How has the The Hair Company and Vivo Hair comparison changed over the last 12 months?

3 findings

The Hair Company was ahead of Vivo Hair in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, The Hair Company’s share of searches among Palmerston North hair salons in New Zealand moved from 13.9% to 22.2%, and its estimated monthly branded searches moved from 250 to 410.
Across the 12 months ending September 2026, Vivo Hair’s share of searches among Palmerston North hair salons in New Zealand moved from 10% to 8.1%, and its estimated monthly branded searches moved from 180 to 150.

How did search popularity change for New Zealand Palmerston North hair salons in September 2026?

3 changes

In September 2026, The Hair Company overtook The Right Cut to become the leader among Palmerston North hair salons in New Zealand, with 22.2% of the searches.
In September 2026, Veronica Jayne overtook Sphere Hair and Vivo Hair to rank 5th among Palmerston North hair salons in New Zealand, with 8.6% of the searches.
In September 2026, Vivo Hair lost share of searches among Palmerston North hair salons in New Zealand, from 9% to 8.1%.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using The Hair Company’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.