Brandwave

Alchemy & I vs Veronica Jayne:Which is more popular?

In September 2026, Alchemy & I had more branded searches than Veronica Jayne among Palmerston North hair salons in New Zealand. Alchemy & I had about 270 branded searches, while Veronica Jayne had 160. Alchemy & I made up 14.6% of all Palmerston North hair salon searches we track, and Veronica Jayne accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about Palmerston North hair salons, Alchemy & I appeared in three of the four answers and Veronica Jayne in none.

Among Palmerston North hair salons in New Zealand in September 2026

Who do people search for more?

Alchemy & I, about 69% more searches than Veronica Jayne

Alchemy & I 270 searchesVeronica Jayne 160 searches

Who does AI mention more?

Alchemy & I, mentioned in 3 of 4 answers, Veronica Jayne in 0

Alchemy & I in 3 of 4Veronica Jayne in 0 of 4

Who does AI recommend more?

Alchemy & I, the only one of the two named

Alchemy & I first in 3Veronica Jayne never named

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Top Palmerston North hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Alchemy & I was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Veronica Jayne did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alchemy & I1st
  2. NV Hair Design2nd
  3. Sphere Hair3rd
  4. Blush Hair Boutique4th
  5. The Right Cut5th
  6. Bijonei Hair Design6th
  7. The Hair Company7th
  8. Veronica Jayne–
  9. Vivo Hair–
  10. Kess Hair & Beauty–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kess Hair & Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about Palmerston North hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alchemy & I or Veronica Jayne more popular in search?

This chart shows how often people search Google for Alchemy & I and Veronica Jayne by name. Each line represents a brand's share of searches for all 11 Palmerston North hair salons we track, month by month, from searches in New Zealand.

Alchemy & I and Veronica Jayne among Palmerston North hair salons in New Zealand, by month

Share of searches by month for Alchemy & I, Veronica Jayne. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Hair CompanyAlchemy & IThe Right CutNV Hair DesignVeronica JayneSphere HairVivo HairBijonei Hair DesignKess Hair & BeautyBlush Hair BoutiqueSphere Hair Salon
Oct 202513.9%12.2%22.2%11.7%6.1%7.8%10%6.1%7.8%1.7%0.56%
Nov 202516%13.9%20.6%8.8%7.2%5.7%12.4%6.2%7.7%1%0.52%
Dec 202515%10.4%23.1%8.1%5.8%5.8%11%6.9%12.7%0.58%0.58%
Jan 202614.9%10.6%19.2%12.5%4.8%7.2%12%5.8%10.1%2.4%0.48%
Feb 202617.1%12.2%18.2%11.6%5.5%5.5%11%7.2%9.4%1.7%0.55%
Mar 202615.1%13.2%16.1%12.7%6.8%9.8%10.2%6.8%7.3%1.5%0.49%
Apr 202614.8%10.8%18.8%14.8%6.8%6.8%9.7%8%8%1.1%0.57%
May 202613.7%12.1%17.4%13.7%7.4%8.4%7.4%11.6%6.3%1.6%0.53%
Jun 202616.6%12.3%17.6%11.2%9.6%9.6%10.7%4.8%4.8%2.1%0.53%
Jul 202619%12.6%15.5%14.9%6.9%8.6%7.5%6.9%5.7%1.7%0.57%
Aug 202616.4%9.5%17.5%13.8%7.4%11.6%9%6.3%5.8%2.1%0.53%
Sep 202622.2%14.6%14.6%9.2%8.6%8.1%8.1%6.5%5.9%1.6%0.54%

How has the Alchemy & I and Veronica Jayne comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North hair salons in September 2026?

2 changes

  1. In September 2026, Veronica Jayne overtook Sphere Hair and Vivo Hair to rank 5th among Palmerston North hair salons in New Zealand, with 8.6% of the searches.

  2. In September 2026, Alchemy & I overtook The Right Cut and 2 others to rank 2nd among Palmerston North hair salons in New Zealand, with 14.6% of the searches.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Alchemy & I’s and Veronica Jayne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemy & I

2 branded search terms

  • alchemy & i
  • alchemy & i palmerston north

Veronica Jayne

2 branded search terms

  • veronica jayne
  • veronica jayne hair

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North hair salons

Creator with pink hair and a pink jacket

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