Brandwave

How popular isVivo Hair?

In September 2026, people searched for Vivo Hair by name about 16,200 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 6.5% of all New Zealand Nelson hair salon searches, placing Vivo Hair sixth out of nine salons. When we asked both ChatGPT and Google AI Overviews about Nelson hair salons, Vivo Hair did not appear in any of the answers.

Search and AI answers in September 2026

Vivo Hair is the sixth most searched of 9 competitors and not listed in any AI answer.

  1. Aboki HairdressersShare of searches 37.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. The Cutting BarShare of searches 24.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Zinc HairdressingShare of searches 11.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Mane Hair StudioShare of searches 10.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. Vivo HairShare of searches 6.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+4 more

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Top Nelson hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vivo Hair did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cutting Bar1st
  2. Mane Hair Studio2nd
  3. Renaissance Organic Hair2nd
  4. Zinc Hairdressing4th
  5. The Vibe Hair & Beauty5th
  6. Aboki Hairdressers–
  7. Vivo Hair–
  8. Capelli Hair Nelson–
  9. Head Rush Hair Salon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson hair salons

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Nelson hair salons compete with Vivo Hair?

Vivo Hair against Nelson hair salons in New Zealand, by month

Share of searches by month for Aboki Hairdressers, The Cutting Bar, Zinc Hairdressing, Mane Hair Studio, The Vibe Hair & Beauty, Vivo Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthAboki HairdressersThe Cutting BarZinc HairdressingMane Hair StudioThe Vibe Hair & BeautyVivo HairRenaissance Organic HairCapelli Hair NelsonHead Rush Hair Salon
Oct 202541.9%27.4%6.8%6%6%7.7%1.7%1.7%0.85%
Nov 202537.7%30%7.7%6.9%5.4%7.7%1.5%1.5%1.5%
Dec 202539.7%25.8%5.3%8.6%7.9%7.9%2%0.66%2%
Jan 202644.2%23.6%7.3%7.9%7.9%6.1%1.8%0.61%0.61%
Feb 202634%33.3%6.3%9%8.3%4.9%2.1%0.69%1.4%
Mar 202640%26%6.7%8.7%10%3.3%2.7%0.67%2%
Apr 202636.6%19.4%6%9%19.4%6%1.5%0.75%1.5%
May 202641.2%21.8%6.7%10.9%11.8%5%0.84%0.84%0.84%
Jun 202639.5%21%8.1%11.3%11.3%4.8%0.81%0.81%2.4%
Jul 202641.9%17.9%10.3%8.5%10.3%7.7%0.85%0.85%1.7%
Aug 202640.8%21.7%8.3%10%9.2%6.7%1.7%0.83%0.83%
Sep 202637.4%24.3%11.2%10.3%6.5%6.5%1.9%0.93%0.93%
  1. Held 1st. 400 estimated branded searches, -18.4% vs prior month. Share -3.5 points.

  2. Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. Moved from 5th to 3rd. 120 estimated branded searches, +20% vs prior month. Share +2.9 points.

  4. Moved from 3rd to 4th. 110 estimated branded searches, -8.3% vs prior month. Share +0.3 points.

  5. Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -2.6 points.

  6. 6.Vivo Hair

    6.5%

    Held 6th. 70 estimated branded searches, -12.5% vs prior month. Share -0.1 points.

  7. Held 7th. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. Held 9th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Vivo Hair and its closest rivals

Every comparison with Vivo Hair

35 comparisons

How has branded search demand for Vivo Hair changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vivo Hair in New Zealand fell from 19.9K to 16.2K.
  • Across the 12 months ending September 2026, Vivo Hair’s share of searches among Nelson hair salons in New Zealand decreased from 7.7% to 6.5%.
  • Across the 12 months ending September 2026, Vivo Hair’s share of searches among Nelson hair salons in New Zealand peaked at 7.9% in December 2025 and was lowest at 3.3% in March 2026.
  • Across the 12 months ending September 2026, Vivo Hair fell from 3rd to 6th among Nelson hair salons in New Zealand.

How did search popularity change for New Zealand Nelson hair salons in September 2026?

6 changes
  1. In September 2026, Zinc Hairdressing overtook Mane Hair Studio and The Vibe Hair & Beauty to rank 3rd among Nelson hair salons in New Zealand, with 11.2% of the searches.

  2. In September 2026, The Cutting Bar gained share of searches among Nelson hair salons in New Zealand, from 21.7% to 24.3%.

  3. In September 2026, Aboki Hairdressers lost share of searches among Nelson hair salons in New Zealand, from 40.8% to 37.4%.

  4. In September 2026, The Vibe Hair & Beauty lost share of searches among Nelson hair salons in New Zealand, from 9.2% to 6.5%.

  5. Renaissance Organic Hair’s share of searches among Nelson hair salons in New Zealand has gained ground for 3 months in a row, from 0.81% to 1.9% in September 2026.

  6. Estimated monthly branded searches for Mane Hair Studio in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are Vivo Hair’s branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Vivo Hair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vivo bethlehem
  • vivo botany
  • vivo chartwell
  • vivo hair
  • vivo hair hamilton
  • vivo hair salon
  • vivo howick
  • vivo lambton quay
  • vivo levin
  • vivo lower hutt
  • vivo manukau
  • vivo mt eden
  • vivo napier
  • vivo northlands
  • vivo papamoa
  • vivo pukekohe
  • vivo rangiora
  • vivo remuera
  • vivo rolleston
  • vivo silverdale
  • vivo sylvia park
  • vivo takanini
  • vivo upper hutt
  • vivo westgate
  • vivo whakatane
  • vivohair

Do you work for Vivo Hair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vivo Hair compete?

Vivo Hair is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair salon chains3rd of 624.2%Show ranking
Palmerston North hair salons7th of 118.1%Show ranking
Dunedin hair salons7th of 117.1%Show ranking
Nelson hair salons6th of 96.5%Shown above
New Plymouth hair salons3rd of 914.8%Show ranking
Napier hair salons1st of 841.3%Show ranking
Creator with pink hair and a pink jacket

Is Vivo Hair your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.