Nelson hair salons in New Zealand:Which brands are most popular in search?
In August 2026, Aboki Hairdressers was the most searched among nelson hair salons in New Zealand, with an estimated 970 branded searches and 64.7% estimated Share of Search within this set.
Follow nelson hair salons and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare Nelson hair salons using branded searches made in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aboki Hairdressers, Vivo Hair, The Vibe Hair & Beauty, Zinc Hairdressing. The figures are in the table below the chart.
View monthly share of search table
| Month | Aboki Hairdressers | Vivo Hair | The Vibe Hair & Beauty | Zinc Hairdressing | Capelli Hair Nelson | Head Rush Hair Salon |
|---|---|---|---|---|---|---|
| Oct 2025 | 63% | 25.3% | 4.5% | 5.2% | 1.3% | 0.65% |
| Nov 2025 | 58.8% | 28.5% | 4.2% | 6.1% | 1.2% | 1.2% |
| Dec 2025 | 64.7% | 22.3% | 6.5% | 4.3% | 0.54% | 1.6% |
| Jan 2026 | 67.4% | 20% | 6% | 5.6% | 0.47% | 0.47% |
| Feb 2026 | 63.4% | 20.9% | 7.8% | 5.9% | 0.65% | 1.3% |
| Mar 2026 | 68% | 15.4% | 8.6% | 5.7% | 0.57% | 1.7% |
| Apr 2026 | 59.5% | 17.8% | 16% | 4.9% | 0.61% | 1.2% |
| May 2026 | 66% | 17.7% | 9.5% | 5.4% | 0.68% | 0.68% |
| Jun 2026 | 61.4% | 20.9% | 8.9% | 6.3% | 0.63% | 1.9% |
| Jul 2026 | 61.8% | 21% | 7.6% | 7.6% | 0.64% | 1.3% |
| Aug 2026 | 64.7% | 20% | 7.3% | 6.7% | 0.67% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.7% | 970 | 0% | +2.9 points | |
| 2, held 2nd | 20% | 300 | -9.1% | -1 points | |
| 3, held 3rd | 7.3% | 110 | -8.3% | -0.3 points | |
| 4, held 4th | 6.7% | 100 | -16.7% | -1 points | |
| 5, moved from 6th to 5th | 0.67% | 10 | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.67% | 10 | -50% | -0.6 pointsmoved from 5th to 6th |
64.7%
held 1st · 970 estimated branded searches · 0% vs prior month · +2.9 points
20%
held 2nd · 300 estimated branded searches · -9.1% vs prior month · -1 points
7.3%
held 3rd · 110 estimated branded searches · -8.3% vs prior month · -0.3 points
6.7%
held 4th · 100 estimated branded searches · -16.7% vs prior month · -1 points
0.67%
moved from 6th to 5th · 10 estimated branded searches · 0% vs prior month · 0 points
0.67%
moved from 5th to 6th · 10 estimated branded searches · -50% vs prior month · -0.6 points
Compare search popularity between leading brands
Aboki Hairdressers vs Vivo Hair: compare search popularity
Aboki Hairdressers vs The Vibe Hair & Beauty: compare search popularityAboki Hairdressers vs Zinc Hairdressing: compare search popularity

Vivo Hair vs The Vibe Hair & Beauty: compare search popularity
Vivo Hair vs Zinc Hairdressing: compare search popularity
The Vibe Hair & Beauty vs Zinc Hairdressing: compare search popularity- Compare any of these brands
Which brand is most popular in search among nelson hair salons in New Zealand?
6 brands
In August 2026, Aboki Hairdressers was the most searched among nelson hair salons in New Zealand, with an estimated 970 branded searches and 64.7% estimated Share of Search within this set. Vivo Hair is in 2nd place, 44.7 percentage points behind at 20% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 63% → 64.7% | 68%Mar 2026 | 58.8%Nov 2025 | 1st | |
| 25.3% → 20% | 28.5%Nov 2025 | 15.4%Mar 2026 | 2nd | |
| 4.5% → 7.3% | 16%Apr 2026 | 4.2%Nov 2025 | 4th → 3rd | |
| Zinc Hairdressing | 5.2% → 6.7% | 7.6%Jul 2026 | 4.3%Dec 2025 | 3rd → 4th |
| 1.3% → 0.67% | 1.3%Oct 2025 | 0.47%Jan 2026 | 5th | |
| 0.65% → 0.67% | 1.9%Jun 2026 | 0.47%Jan 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand increased from 63% to 64.7%.
- Across the 11 months ending August 2026, Vivo Hair’s estimated Share of Search among nelson hair salons in New Zealand decreased from 25.3% to 20%.
- Across the 11 months ending August 2026, The Vibe Hair & Beauty’s estimated Share of Search among nelson hair salons in New Zealand increased from 4.5% to 7.3%.
- Across the 11 months ending August 2026, Zinc Hairdressing’s estimated Share of Search among nelson hair salons in New Zealand increased from 5.2% to 6.7%.
- Across the 11 months ending August 2026, Capelli Hair Nelson’s estimated Share of Search among nelson hair salons in New Zealand decreased from 1.3% to 0.67%.
- Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand peaked at 68% in March 2026 and was lowest at 58.8% in November 2025.
- Across the 11 months ending August 2026, Vivo Hair’s estimated Share of Search among nelson hair salons in New Zealand peaked at 28.5% in November 2025 and was lowest at 15.4% in March 2026.
- Across the 11 months ending August 2026, The Vibe Hair & Beauty’s estimated Share of Search among nelson hair salons in New Zealand peaked at 16% in April 2026 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, Zinc Hairdressing’s estimated Share of Search among nelson hair salons in New Zealand peaked at 7.6% in July 2026 and was lowest at 4.3% in December 2025.
- Across the 11 months ending August 2026, Head Rush Hair Salon’s estimated Share of Search among nelson hair salons in New Zealand peaked at 1.9% in June 2026 and was lowest at 0.47% in January 2026.
- Across the 11 months ending August 2026, The Vibe Hair & Beauty rose from 4th to 3rd among nelson hair salons in New Zealand.
- Across the 11 months ending August 2026, Zinc Hairdressing fell from 3rd to 4th among nelson hair salons in New Zealand.
- Across the 11 months ending August 2026, Head Rush Hair Salon held steady: its estimated Share of Search among nelson hair salons in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand nelson hair salons in August 2026?
6 changes
In August 2026, Aboki Hairdressers gained estimated Share of Search among nelson hair salons in New Zealand, from 61.8% to 64.7%.

In August 2026, Vivo Hair lost estimated Share of Search among nelson hair salons in New Zealand, from 21% to 20%.
In August 2026, Zinc Hairdressing lost estimated Share of Search among nelson hair salons in New Zealand, from 7.6% to 6.7%.

In August 2026, Head Rush Hair Salon lost estimated Share of Search among nelson hair salons in New Zealand, from 1.3% to 0.67%.

The Vibe Hair & Beauty’s estimated Share of Search among nelson hair salons in New Zealand has lost ground for 3 months in a row, from 9.5% to 7.3% in August 2026.
In August 2026, Capelli Hair Nelson rose from 6th to 5th among nelson hair salons in New Zealand.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.