Brandwave

How popular isThe Cutting Bar?

In September 2026, people searched for The Cutting Bar by name about 390 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 24.3% of all New Zealand Nelson hair salon searches, placing The Cutting Bar second out of nine salons. When we asked both ChatGPT and Google AI Overviews about Nelson hair salons, The Cutting Bar appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

The Cutting Bar is the second most searched of 9 competitors and the most recommended in AI answers.

  1. Aboki HairdressersShare of searches 37.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. The Cutting BarShare of searches 24.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Zinc HairdressingShare of searches 11.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Mane Hair StudioShare of searches 10.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. The Vibe Hair & BeautyShare of searches 6.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top Nelson hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Cutting Bar appeared in all three answers. The Cutting Bar is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cutting Bar1st
  2. Mane Hair Studio2nd
  3. Renaissance Organic Hair2nd
  4. Zinc Hairdressing4th
  5. The Vibe Hair & Beauty5th
  6. Aboki Hairdressers–
  7. Vivo Hair–
  8. Capelli Hair Nelson–
  9. Head Rush Hair Salon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Nelson hair salons compete with The Cutting Bar?

The Cutting Bar against Nelson hair salons in New Zealand, by month

Share of searches by month for Aboki Hairdressers, The Cutting Bar, Zinc Hairdressing, Mane Hair Studio, The Vibe Hair & Beauty, Vivo Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthAboki HairdressersThe Cutting BarZinc HairdressingMane Hair StudioThe Vibe Hair & BeautyVivo HairRenaissance Organic HairCapelli Hair NelsonHead Rush Hair Salon
Oct 202541.9%27.4%6.8%6%6%7.7%1.7%1.7%0.85%
Nov 202537.7%30%7.7%6.9%5.4%7.7%1.5%1.5%1.5%
Dec 202539.7%25.8%5.3%8.6%7.9%7.9%2%0.66%2%
Jan 202644.2%23.6%7.3%7.9%7.9%6.1%1.8%0.61%0.61%
Feb 202634%33.3%6.3%9%8.3%4.9%2.1%0.69%1.4%
Mar 202640%26%6.7%8.7%10%3.3%2.7%0.67%2%
Apr 202636.6%19.4%6%9%19.4%6%1.5%0.75%1.5%
May 202641.2%21.8%6.7%10.9%11.8%5%0.84%0.84%0.84%
Jun 202639.5%21%8.1%11.3%11.3%4.8%0.81%0.81%2.4%
Jul 202641.9%17.9%10.3%8.5%10.3%7.7%0.85%0.85%1.7%
Aug 202640.8%21.7%8.3%10%9.2%6.7%1.7%0.83%0.83%
Sep 202637.4%24.3%11.2%10.3%6.5%6.5%1.9%0.93%0.93%

  1. 1.Aboki Hairdressers

    37.4%

    Held 1st. 400 estimated branded searches, -18.4% vs prior month. Share -3.5 points.

  2. 2.The Cutting Bar

    24.3%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Zinc Hairdressing

    11.2%

    Moved from 5th to 3rd. 120 estimated branded searches, +20% vs prior month. Share +2.9 points.

  4. 4.Mane Hair Studio

    10.3%

    Moved from 3rd to 4th. 110 estimated branded searches, -8.3% vs prior month. Share +0.3 points.

  5. 5.The Vibe Hair & Beauty

    6.5%

    Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -2.6 points.

  6. 6.Vivo Hair

    6.5%

    Held 6th. 70 estimated branded searches, -12.5% vs prior month. Share -0.1 points.

  7. 7.Renaissance Organic Hair

    1.9%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Capelli Hair Nelson

    0.93%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Head Rush Hair Salon

    0.93%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between The Cutting Bar and its closest rivals

Every comparison with The Cutting Bar

5 comparisons

How has branded search demand for The Cutting Bar changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Cutting Bar in New Zealand fell from 480 to 390.
  • Across the 12 months ending September 2026, The Cutting Bar’s share of searches among Nelson hair salons in New Zealand decreased from 27.4% to 24.3%.
  • Across the 12 months ending September 2026, The Cutting Bar’s share of searches among Nelson hair salons in New Zealand peaked at 33.3% in February 2026 and was lowest at 17.9% in July 2026.

How did search popularity change for New Zealand Nelson hair salons in September 2026?

6 changes

  1. In September 2026, Zinc Hairdressing overtook Mane Hair Studio and The Vibe Hair & Beauty to rank 3rd among Nelson hair salons in New Zealand, with 11.2% of the searches.

  2. In September 2026, The Cutting Bar gained share of searches among Nelson hair salons in New Zealand, from 21.7% to 24.3%.

  3. In September 2026, Aboki Hairdressers lost share of searches among Nelson hair salons in New Zealand, from 40.8% to 37.4%.

  4. In September 2026, The Vibe Hair & Beauty lost share of searches among Nelson hair salons in New Zealand, from 9.2% to 6.5%.

  5. Renaissance Organic Hair’s share of searches among Nelson hair salons in New Zealand has gained ground for 3 months in a row, from 0.81% to 1.9% in September 2026.

  6. Estimated monthly branded searches for Mane Hair Studio in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are The Cutting Bar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Cutting Bar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the cutting bar

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How the Brand Demand Index is measured

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