Brandwave

Aboki Hairdressers vs The Cutting Bar:Which is more popular?

In September 2026, Aboki Hairdressers had more branded searches than The Cutting Bar among Nelson hair salons in New Zealand. Aboki Hairdressers had about 400 branded searches, while The Cutting Bar had 260. Aboki Hairdressers made up 37.4% of all Nelson hair salon searches we track, and The Cutting Bar accounted for 24.3%. When we asked ChatGPT and Google AI Overviews about Nelson hair salons, The Cutting Bar appeared in all three answers and Aboki Hairdressers in none.

Among Nelson hair salons in New Zealand in September 2026

Who do people search for more?

Aboki Hairdressers, about 54% more searches than The Cutting Bar

Aboki Hairdressers 400 searchesThe Cutting Bar 260 searches

Who does AI mention more?

The Cutting Bar, mentioned in every answer we collected

The Cutting Bar in 3 of 3Aboki Hairdressers in 0 of 3

Who does AI recommend more?

The Cutting Bar, the only one of the two named

The Cutting Bar first in 3Aboki Hairdressers never named

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Top Nelson hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Cutting Bar appeared in all three answers. Aboki Hairdressers did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cutting Bar1st
  2. Mane Hair Studio2nd
  3. Renaissance Organic Hair2nd
  4. Zinc Hairdressing4th
  5. The Vibe Hair & Beauty5th
  6. Aboki Hairdressers–
  7. Vivo Hair–
  8. Capelli Hair Nelson–
  9. Head Rush Hair Salon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aboki Hairdressers or The Cutting Bar more popular in search?

This chart shows how often people search Google for Aboki Hairdressers and The Cutting Bar by name. Each line represents a brand's share of searches for all nine Nelson hair salons we track, month by month, from searches in New Zealand.

Aboki Hairdressers and The Cutting Bar among Nelson hair salons in New Zealand, by month

Share of searches by month for Aboki Hairdressers, The Cutting Bar. The figures are in the table below the chart.

View monthly share of searches table
MonthAboki HairdressersThe Cutting BarZinc HairdressingMane Hair StudioThe Vibe Hair & BeautyVivo HairRenaissance Organic HairCapelli Hair NelsonHead Rush Hair Salon
Oct 202541.9%27.4%6.8%6%6%7.7%1.7%1.7%0.85%
Nov 202537.7%30%7.7%6.9%5.4%7.7%1.5%1.5%1.5%
Dec 202539.7%25.8%5.3%8.6%7.9%7.9%2%0.66%2%
Jan 202644.2%23.6%7.3%7.9%7.9%6.1%1.8%0.61%0.61%
Feb 202634%33.3%6.3%9%8.3%4.9%2.1%0.69%1.4%
Mar 202640%26%6.7%8.7%10%3.3%2.7%0.67%2%
Apr 202636.6%19.4%6%9%19.4%6%1.5%0.75%1.5%
May 202641.2%21.8%6.7%10.9%11.8%5%0.84%0.84%0.84%
Jun 202639.5%21%8.1%11.3%11.3%4.8%0.81%0.81%2.4%
Jul 202641.9%17.9%10.3%8.5%10.3%7.7%0.85%0.85%1.7%
Aug 202640.8%21.7%8.3%10%9.2%6.7%1.7%0.83%0.83%
Sep 202637.4%24.3%11.2%10.3%6.5%6.5%1.9%0.93%0.93%

How has the Aboki Hairdressers and The Cutting Bar comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson hair salons in September 2026?

2 changes

  1. In September 2026, The Cutting Bar gained share of searches among Nelson hair salons in New Zealand, from 21.7% to 24.3%.

  2. In September 2026, Aboki Hairdressers lost share of searches among Nelson hair salons in New Zealand, from 40.8% to 37.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Aboki Hairdressers’ and The Cutting Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aboki Hairdressers

2 branded search terms

  • aboki hair
  • aboki hair salon

The Cutting Bar

1 branded search term

  • the cutting bar

How the Brand Demand Index is measured

Other head-to-heads among Nelson hair salons

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