Brandwave

How popular isAboki Hairdressers in search?

In August 2026, there were an estimated 1.2K branded searches for Aboki Hairdressers in New Zealand which is down 17.9% over the last 11 months. Aboki Hairdressers holds 3.3% estimated Share of Search among New Zealand nelson hair salons and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Vivo Hair94.1%
  2. Aboki Hairdressers3.3%
  3. Head Rush Hair Salon1.7%
  4. The Vibe Hair & Beauty0.56%
  5. Zinc Hairdressing0.33%
  6. Capelli Hair Nelson0.03%
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Which nelson hair salons compete with Aboki Hairdressers?

Aboki Hairdressers against nelson hair salons in New Zealand, by month

Share of Search by month for Vivo Hair, Aboki Hairdressers. The figures are in the table below the chart.

View monthly share of search table
MonthVivo HairAboki HairdressersHead Rush Hair SalonThe Vibe Hair & BeautyZinc HairdressingCapelli Hair Nelson
Oct 202594.2%3.4%1.8%0.21%0.33%0.05%
Nov 202594.7%3.1%1.6%0.26%0.28%0.06%
Dec 202593.3%4.2%1.8%0.36%0.26%0.02%
Jan 202693.3%4.1%1.7%0.42%0.37%0.05%
Feb 202693.1%4.3%1.8%0.44%0.38%0.06%
Mar 202692.3%4.8%2%0.44%0.44%0.03%
Apr 202693.2%3.9%1.7%0.94%0.27%0.03%
May 202694.5%3.2%1.4%0.55%0.3%0.03%
Jun 202693.5%3.9%1.6%0.66%0.35%0.08%
Jul 202693.5%3.9%1.6%0.54%0.43%0.05%
Aug 202694.1%3.3%1.7%0.56%0.33%0.03%
Sep 2026——————

  1. 1.Vivo Hair

    94.1%

    held 1st · 33.8K estimated branded searches · -3.1% vs prior month · +0.6 points

  2. 2.Aboki Hairdressers

    3.3%

    held 2nd · 1.2K estimated branded searches · -18.5% vs prior month · -0.6 points

  3. 3.Head Rush Hair Salon

    1.7%

    held 3rd · 600 estimated branded searches · 0% vs prior month · +0.1 points

  4. 4.The Vibe Hair & Beauty

    0.56%

    held 4th · 200 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Zinc Hairdressing

    0.33%

    held 5th · 120 estimated branded searches · -25% vs prior month · -0.1 points

  6. 6.Capelli Hair Nelson

    0.03%

    held 6th · 10 estimated branded searches · -50% vs prior month · 0 points

Compare search popularity between Aboki Hairdressers and its closest rivals

How has branded search demand for Aboki Hairdressers changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aboki Hairdressers in New Zealand fell from 1.4K to 1.2K.
  • Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand peaked at 4.8% in March 2026 and was lowest at 3.1% in November 2025.

How did search popularity change for New Zealand nelson hair salons in August 2026?

  1. In August 2026, Vivo Hair gained estimated Share of Search among nelson hair salons in New Zealand, from 93.5% to 94.1%.

  2. In August 2026, Aboki Hairdressers lost estimated Share of Search among nelson hair salons in New Zealand, from 3.9% to 3.3%.

  3. Estimated monthly branded searches for The Vibe Hair & Beauty in New Zealand rose 122.2% over 11 measured months, from 90 to 200 in August 2026.

  4. Estimated monthly branded searches for Capelli Hair Nelson in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  5. Estimated monthly branded searches for Head Rush Hair Salon in New Zealand fell 18.9% over 11 measured months, from 740 to 600 in August 2026.

  6. Estimated monthly branded searches for Zinc Hairdressing in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.

How is Aboki Hairdressers measured?

Brandwave collects information about searches that people make online using Aboki Hairdressers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • aboki hair
  • aboki hair salon
  • aboki hairdressers

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How the Brand Demand Index is measured

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