Aboki Hairdressers vs Capelli Hair Nelson:Which is more popular by branded search in New Zealand?
In August 2026, Aboki Hairdressers had more branded searches than Capelli Hair Nelson among nelson hair salons in New Zealand. Aboki Hairdressers was estimated to have 1.2K branded searches compared to Capelli Hair Nelson’s 10, and held a 3.3% Share of Search versus Capelli Hair Nelson’s 0.03%.
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Which is more popular in search, Aboki Hairdressers or Capelli Hair Nelson?
Compare Nelson hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aboki Hairdressers, Capelli Hair Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | Aboki Hairdressers | Head Rush Hair Salon | The Vibe Hair & Beauty | Zinc Hairdressing | Capelli Hair Nelson |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.2% | 3.4% | 1.8% | 0.21% | 0.33% | 0.05% |
| Nov 2025 | 94.7% | 3.1% | 1.6% | 0.26% | 0.28% | 0.06% |
| Dec 2025 | 93.3% | 4.2% | 1.8% | 0.36% | 0.26% | 0.02% |
| Jan 2026 | 93.3% | 4.1% | 1.7% | 0.42% | 0.37% | 0.05% |
| Feb 2026 | 93.1% | 4.3% | 1.8% | 0.44% | 0.38% | 0.06% |
| Mar 2026 | 92.3% | 4.8% | 2% | 0.44% | 0.44% | 0.03% |
| Apr 2026 | 93.2% | 3.9% | 1.7% | 0.94% | 0.27% | 0.03% |
| May 2026 | 94.5% | 3.2% | 1.4% | 0.55% | 0.3% | 0.03% |
| Jun 2026 | 93.5% | 3.9% | 1.6% | 0.66% | 0.35% | 0.08% |
| Jul 2026 | 93.5% | 3.9% | 1.6% | 0.54% | 0.43% | 0.05% |
| Aug 2026 | 94.1% | 3.3% | 1.7% | 0.56% | 0.33% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aboki Hairdressers and Capelli Hair Nelson comparison changed over the last 12 months?
3 findings
- Aboki Hairdressers was ahead of Capelli Hair Nelson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
- Across the 11 months ending August 2026, Capelli Hair Nelson’s estimated Share of Search among nelson hair salons in New Zealand moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand nelson hair salons in August 2026?
2 changes
In August 2026, Aboki Hairdressers lost estimated Share of Search among nelson hair salons in New Zealand, from 3.9% to 3.3%.
Estimated monthly branded searches for Capelli Hair Nelson in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aboki Hairdressers’ and Capelli Hair Nelson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aboki Hairdressers
3 branded search terms
- aboki hair
- aboki hair salon
- aboki hairdressers
Capelli Hair Nelson
1 branded search term
- capelli hair nelson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.