Aboki Hairdressers vs The Vibe Hair & Beauty:Which is more popular by branded search in New Zealand?
In August 2026, Aboki Hairdressers had more branded searches than The Vibe Hair & Beauty among nelson hair salons in New Zealand. Aboki Hairdressers was estimated to have 1.2K branded searches compared to The Vibe Hair & Beauty’s 200, and held a 3.3% Share of Search versus The Vibe Hair & Beauty’s 0.56%.
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Which is more popular in search, Aboki Hairdressers or The Vibe Hair & Beauty?
Compare Nelson hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aboki Hairdressers, The Vibe Hair & Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | Aboki Hairdressers | Head Rush Hair Salon | The Vibe Hair & Beauty | Zinc Hairdressing | Capelli Hair Nelson |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.2% | 3.4% | 1.8% | 0.21% | 0.33% | 0.05% |
| Nov 2025 | 94.7% | 3.1% | 1.6% | 0.26% | 0.28% | 0.06% |
| Dec 2025 | 93.3% | 4.2% | 1.8% | 0.36% | 0.26% | 0.02% |
| Jan 2026 | 93.3% | 4.1% | 1.7% | 0.42% | 0.37% | 0.05% |
| Feb 2026 | 93.1% | 4.3% | 1.8% | 0.44% | 0.38% | 0.06% |
| Mar 2026 | 92.3% | 4.8% | 2% | 0.44% | 0.44% | 0.03% |
| Apr 2026 | 93.2% | 3.9% | 1.7% | 0.94% | 0.27% | 0.03% |
| May 2026 | 94.5% | 3.2% | 1.4% | 0.55% | 0.3% | 0.03% |
| Jun 2026 | 93.5% | 3.9% | 1.6% | 0.66% | 0.35% | 0.08% |
| Jul 2026 | 93.5% | 3.9% | 1.6% | 0.54% | 0.43% | 0.05% |
| Aug 2026 | 94.1% | 3.3% | 1.7% | 0.56% | 0.33% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aboki Hairdressers and The Vibe Hair & Beauty comparison changed over the last 12 months?
3 findings
- Aboki Hairdressers was ahead of The Vibe Hair & Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
- Across the 11 months ending August 2026, The Vibe Hair & Beauty’s estimated Share of Search among nelson hair salons in New Zealand moved from 0.21% to 0.56%, and its estimated monthly branded searches moved from 90 to 200.
How did search popularity change for New Zealand nelson hair salons in August 2026?
2 changes
In August 2026, Aboki Hairdressers lost estimated Share of Search among nelson hair salons in New Zealand, from 3.9% to 3.3%.
Estimated monthly branded searches for The Vibe Hair & Beauty in New Zealand rose 122.2% over 11 measured months, from 90 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aboki Hairdressers’ and The Vibe Hair & Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aboki Hairdressers
3 branded search terms
- aboki hair
- aboki hair salon
- aboki hairdressers
The Vibe Hair & Beauty
2 branded search terms
- the vibe hair & beauty
- the vibe hair and beauty
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.