Brandwave

Pure Hairdressing vs Vivo Hair:Which is more popular?

In September 2026, Vivo Hair had more branded searches than Pure Hairdressing among Dunedin hair salons in New Zealand. Vivo Hair had about 130 branded searches, while Pure Hairdressing had 70. Vivo Hair made up 7.1% of all Dunedin hair salon searches we track, and Pure Hairdressing accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, Pure Hairdressing appeared in two of the three answers and Vivo Hair in none.

Among Dunedin hair salons in New Zealand in September 2026

Who do people search for more?

Vivo Hair, about 86% more searches than Pure Hairdressing

Vivo Hair 130 searchesPure Hairdressing 70 searches

Who does AI mention more?

Pure Hairdressing, mentioned in 2 of 3 answers, Vivo Hair in 0

Pure Hairdressing in 2 of 3Vivo Hair in 0 of 3

Who does AI recommend more?

Pure Hairdressing, the only one of the two named

Pure Hairdressing first in 2Vivo Hair never named

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Top Dunedin hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pure Hairdressing was mentioned in two out of three: in two of the three ChatGPT answers. Vivo Hair did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loft Studio1st
  2. Aurum Hairstylists2nd
  3. The Curl Alchemist3rd
  4. Zen Hair4th
  5. Pure Hairdressing5th
  6. Zaibatsu Hair Art6th
  7. Bellissima Hair7th
  8. Klone Hair–
  9. HairVn Hairdressing–
  10. Vivo Hair–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pure Hairdressing or Vivo Hair more popular in search?

This chart shows how often people search Google for Pure Hairdressing and Vivo Hair by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.

Pure Hairdressing and Vivo Hair among Dunedin hair salons in New Zealand, by month

Share of searches by month for Vivo Hair, Pure Hairdressing. The figures are in the table below the chart.

View monthly share of searches table
MonthLoft StudioKlone HairThe Curl AlchemistZen HairHairVn HairdressingAurum HairstylistsVivo HairBellissima HairZaibatsu Hair ArtHeadquarters HairdressingPure Hairdressing
Oct 202514.7%14.7%8.3%3.2%6.9%10.1%6.9%4.6%21.1%5.5%4.1%
Nov 202519%15.6%8.8%3.4%8.3%9.3%10.2%3.9%12.7%5.4%3.4%
Dec 202524.1%16%8.6%3.1%6.8%11.7%9.3%4.9%8%4.3%3.1%
Jan 202621.7%14.4%10.6%5%7.2%10.6%8.3%5.6%7.2%5.6%3.9%
Feb 202627.4%14.9%8.6%4%8%9.7%6.9%5.7%5.1%5.7%4%
Mar 202628%15.2%10%3.3%9.5%5.7%9.5%5.7%4.3%4.7%4.3%
Apr 202627.4%14.9%13.1%2.9%9.1%7.4%8%5.7%3.4%5.7%2.3%
May 202624.2%13.1%12.1%3.5%8.1%8.6%9.1%6.1%5.6%6.1%3.5%
Jun 202621.7%17.8%14.4%3.9%8.3%9.4%7.8%6.7%2.2%5.6%2.2%
Jul 202621.5%17.7%12.7%3.9%9.9%8.3%7.7%5.5%3.9%7.2%1.7%
Aug 202619%15.6%10.2%5.4%8.8%8.3%7.3%7.3%8.8%5.9%3.4%
Sep 202621.2%14.1%10.3%9.2%8.7%8.2%7.1%6.5%6%4.9%3.8%

How has the Pure Hairdressing and Vivo Hair comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hair salons in September 2026?

3 changes

  1. In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.

  2. Vivo Hair’s share of searches among Dunedin hair salons in New Zealand has lost ground for 3 months in a row, from 7.8% to 7.1% in September 2026.

  3. Estimated monthly branded searches for Pure Hairdressing in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Pure Hairdressing’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pure Hairdressing

1 branded search term

  • pure hairdressing dunedin

Vivo Hair

25 branded search terms

  • vivo bethlehem
  • vivo botany
  • vivo chartwell
  • vivo hair
  • vivo hair hamilton
  • vivo hair salon
  • vivo howick
  • vivo lambton quay
  • vivo levin
  • vivo lower hutt
  • vivo manukau
  • vivo mt eden
  • vivo northlands
  • vivo papamoa
  • vivo pukekohe
  • vivo rangiora
  • vivo remuera
  • vivo rolleston
  • vivo silverdale
  • vivo sylvia park
  • vivo takanini
  • vivo upper hutt
  • vivo westgate
  • vivo whakatane
  • vivohair

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hair salons

Creator with pink hair and a pink jacket

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