Brandwave

How popular isLoft Studio?

In September 2026, people searched for Loft Studio by name about 480 times in New Zealand, a 23.1% increase from the previous year. These searches made up 21.2% of all New Zealand Dunedin hair salon searches, placing Loft Studio first out of 11 salons. When we asked both ChatGPT and Google AI Overviews about Dunedin hair salons, Loft Studio appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Loft Studio is the most searched of 11 competitors and the most recommended in AI answers.

  1. Loft StudioShare of searches 21.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Klone HairShare of searches 14.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. The Curl AlchemistShare of searches 10.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Zen HairShare of searches 9.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. HairVn HairdressingShare of searches 8.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+6 more

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Top Dunedin hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Loft Studio appeared in all three answers. Loft Studio is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loft Studio1st
  2. Aurum Hairstylists2nd
  3. The Curl Alchemist3rd
  4. Zen Hair4th
  5. Pure Hairdressing5th
  6. Zaibatsu Hair Art6th
  7. Bellissima Hair7th
  8. Klone Hair–
  9. HairVn Hairdressing–
  10. Vivo Hair–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin hair salons compete with Loft Studio?

Loft Studio against Dunedin hair salons in New Zealand, by month

Share of searches by month for Loft Studio, Klone Hair, The Curl Alchemist, Zen Hair, HairVn Hairdressing, Aurum Hairstylists, Vivo Hair, Bellissima Hair, Zaibatsu Hair Art, Headquarters Hairdressing, Pure Hairdressing. The figures are in the table below the chart.

View monthly share of searches table
MonthLoft StudioKlone HairThe Curl AlchemistZen HairHairVn HairdressingAurum HairstylistsVivo HairBellissima HairZaibatsu Hair ArtHeadquarters HairdressingPure Hairdressing
Oct 202514.7%14.7%8.3%3.2%6.9%10.1%6.9%4.6%21.1%5.5%4.1%
Nov 202519%15.6%8.8%3.4%8.3%9.3%10.2%3.9%12.7%5.4%3.4%
Dec 202524.1%16%8.6%3.1%6.8%11.7%9.3%4.9%8%4.3%3.1%
Jan 202621.7%14.4%10.6%5%7.2%10.6%8.3%5.6%7.2%5.6%3.9%
Feb 202627.4%14.9%8.6%4%8%9.7%6.9%5.7%5.1%5.7%4%
Mar 202628%15.2%10%3.3%9.5%5.7%9.5%5.7%4.3%4.7%4.3%
Apr 202627.4%14.9%13.1%2.9%9.1%7.4%8%5.7%3.4%5.7%2.3%
May 202624.2%13.1%12.1%3.5%8.1%8.6%9.1%6.1%5.6%6.1%3.5%
Jun 202621.7%17.8%14.4%3.9%8.3%9.4%7.8%6.7%2.2%5.6%2.2%
Jul 202621.5%17.7%12.7%3.9%9.9%8.3%7.7%5.5%3.9%7.2%1.7%
Aug 202619%15.6%10.2%5.4%8.8%8.3%7.3%7.3%8.8%5.9%3.4%
Sep 202621.2%14.1%10.3%9.2%8.7%8.2%7.1%6.5%6%4.9%3.8%

  1. 1.Loft Studio

    21.2%

    Held 1st. 390 estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Klone Hair

    14.1%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -1.5 points.

  3. 3.The Curl Alchemist

    10.3%

    Held 3rd. 190 estimated branded searches, -9.5% vs prior month. Share +0.1 points.

  4. 4.Zen Hair

    9.2%

    Moved from 10th to 4th. 170 estimated branded searches, +54.5% vs prior month. Share +3.9 points.

  5. 5.HairVn Hairdressing

    8.7%

    Moved from 4th to 5th. 160 estimated branded searches, -11.1% vs prior month. Share -0.1 points.

  6. 6.Aurum Hairstylists

    8.2%

    Held 6th. 150 estimated branded searches, -11.8% vs prior month. Share -0.1 points.

  7. 7.Vivo Hair

    7.1%

    Moved from 8th to 7th. 130 estimated branded searches, -13.3% vs prior month. Share -0.3 points.

  8. 8.Bellissima Hair

    6.5%

    Moved from 7th to 8th. 120 estimated branded searches, -20% vs prior month. Share -0.8 points.

  9. 9.Zaibatsu Hair Art

    6%

    Moved from 5th to 9th. 110 estimated branded searches, -38.9% vs prior month. Share -2.8 points.

  10. 10.Headquarters Hairdressing

    4.9%

    Moved from 9th to 10th. 90 estimated branded searches, -25% vs prior month. Share -1 points.

  11. 11.Pure Hairdressing

    3.8%

    Held 11th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Loft Studio and its closest rivals

Every comparison with Loft Studio

10 comparisons

How has branded search demand for Loft Studio changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Loft Studio in New Zealand rose from 390 to 480.
  • Across the 12 months ending September 2026, Loft Studio’s share of searches among Dunedin hair salons in New Zealand increased from 14.7% to 21.2%.
  • Across the 12 months ending September 2026, Loft Studio’s share of searches among Dunedin hair salons in New Zealand peaked at 28% in March 2026 and was lowest at 14.7% in October 2025.
  • Across the 12 months ending September 2026, Loft Studio rose from 3rd to 1st among Dunedin hair salons in New Zealand.

How did search popularity change for New Zealand Dunedin hair salons in September 2026?

6 changes

  1. In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.

  2. In September 2026, Loft Studio gained share of searches among Dunedin hair salons in New Zealand, from 19% to 21.2%.

  3. In September 2026, Zaibatsu Hair Art lost share of searches among Dunedin hair salons in New Zealand, from 8.8% to 6%.

  4. In September 2026, Klone Hair lost share of searches among Dunedin hair salons in New Zealand, from 15.6% to 14.1%.

  5. In September 2026, Headquarters Hairdressing lost share of searches among Dunedin hair salons in New Zealand, from 5.9% to 4.9%.

  6. In September 2026, Bellissima Hair lost share of searches among Dunedin hair salons in New Zealand, from 7.3% to 6.5%.

How are Loft Studio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Loft Studio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • loft studio dunedin

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How the Brand Demand Index is measured

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