Aurum Hairstylists vs Loft Studio:Which is more popular?
In September 2026, Loft Studio had more branded searches than Aurum Hairstylists among Dunedin hair salons in New Zealand. Loft Studio had about 390 branded searches, while Aurum Hairstylists had 150. Loft Studio made up 21.2% of all Dunedin hair salon searches we track, and Aurum Hairstylists accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, Loft Studio appeared in all three answers and Aurum Hairstylists in two. Loft Studio was mentioned before Aurum Hairstylists in every answer.
Who do people search for more?
Loft Studio, about 3 searches for every 1 for Aurum Hairstylists
Who does AI mention more?
Loft Studio, mentioned in every answer we collected
Who does AI recommend more?
Loft Studio, named ahead of Aurum Hairstylists in every answer
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Top Dunedin hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Loft Studio appeared in all three answers. Aurum Hairstylists was mentioned in two out of three: in two of the three ChatGPT answers. Loft Studio was listed before Aurum Hairstylists in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Loft Studio3 of 3Named in 3 of 3 ChatGPT answers
- The Curl Alchemist3 of 3Named in 3 of 3 ChatGPT answers
- Zen Hair2 of 3Named in 2 of 3 ChatGPT answers
Aurum Hairstylists2 of 3Named in 2 of 3 ChatGPT answers- Pure Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
Bellissima Hair1 of 3Named in 1 of 3 ChatGPT answers
Zaibatsu Hair Art1 of 3Named in 1 of 3 ChatGPT answers
Klone Hair0 of 3Named in 0 of 3 ChatGPT answers
HairVn Hairdressing0 of 3Named in 0 of 3 ChatGPT answers
Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Dunedin, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser dunedin”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aurum Hairstylists or Loft Studio more popular in search?
This chart shows how often people search Google for Aurum Hairstylists and Loft Studio by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Loft Studio, Aurum Hairstylists. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loft Studio | Klone Hair | The Curl Alchemist | Zen Hair | HairVn Hairdressing | Aurum Hairstylists | Vivo Hair | Bellissima Hair | Zaibatsu Hair Art | Headquarters Hairdressing | Pure Hairdressing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 14.7% | 8.3% | 3.2% | 6.9% | 10.1% | 6.9% | 4.6% | 21.1% | 5.5% | 4.1% |
| Nov 2025 | 19% | 15.6% | 8.8% | 3.4% | 8.3% | 9.3% | 10.2% | 3.9% | 12.7% | 5.4% | 3.4% |
| Dec 2025 | 24.1% | 16% | 8.6% | 3.1% | 6.8% | 11.7% | 9.3% | 4.9% | 8% | 4.3% | 3.1% |
| Jan 2026 | 21.7% | 14.4% | 10.6% | 5% | 7.2% | 10.6% | 8.3% | 5.6% | 7.2% | 5.6% | 3.9% |
| Feb 2026 | 27.4% | 14.9% | 8.6% | 4% | 8% | 9.7% | 6.9% | 5.7% | 5.1% | 5.7% | 4% |
| Mar 2026 | 28% | 15.2% | 10% | 3.3% | 9.5% | 5.7% | 9.5% | 5.7% | 4.3% | 4.7% | 4.3% |
| Apr 2026 | 27.4% | 14.9% | 13.1% | 2.9% | 9.1% | 7.4% | 8% | 5.7% | 3.4% | 5.7% | 2.3% |
| May 2026 | 24.2% | 13.1% | 12.1% | 3.5% | 8.1% | 8.6% | 9.1% | 6.1% | 5.6% | 6.1% | 3.5% |
| Jun 2026 | 21.7% | 17.8% | 14.4% | 3.9% | 8.3% | 9.4% | 7.8% | 6.7% | 2.2% | 5.6% | 2.2% |
| Jul 2026 | 21.5% | 17.7% | 12.7% | 3.9% | 9.9% | 8.3% | 7.7% | 5.5% | 3.9% | 7.2% | 1.7% |
| Aug 2026 | 19% | 15.6% | 10.2% | 5.4% | 8.8% | 8.3% | 7.3% | 7.3% | 8.8% | 5.9% | 3.4% |
| Sep 2026 | 21.2% | 14.1% | 10.3% | 9.2% | 8.7% | 8.2% | 7.1% | 6.5% | 6% | 4.9% | 3.8% |
How has the Aurum Hairstylists and Loft Studio comparison changed over the last 12 months?
3 findings
- Loft Studio was ahead of Aurum Hairstylists in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aurum Hairstylists’ share of searches among Dunedin hair salons in New Zealand moved from 10.1% to 8.2%, and its estimated monthly branded searches moved from 220 to 150.
- Across the 12 months ending September 2026, Loft Studio’s share of searches among Dunedin hair salons in New Zealand moved from 14.7% to 21.2%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for New Zealand Dunedin hair salons in September 2026?
3 changes
In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.
In September 2026, Loft Studio gained share of searches among Dunedin hair salons in New Zealand, from 19% to 21.2%.
Estimated monthly branded searches for Aurum Hairstylists in New Zealand fell 31.8% over 12 measured months, from 220 to 150 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Aurum Hairstylists’ and Loft Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aurum Hairstylists
3 branded search terms
- aurum hair
- aurum hair dunedin
- aurum hairstylists
Loft Studio
1 branded search term
- loft studio dunedin
Other head-to-heads among Dunedin hair salons
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