Brandwave

The Curl Alchemist vs Vivo Hair:Which is more popular?

In September 2026, The Curl Alchemist had more branded searches than Vivo Hair among Dunedin hair salons in New Zealand. The Curl Alchemist had about 190 branded searches, while Vivo Hair had 130. The Curl Alchemist made up 10.3% of all Dunedin hair salon searches we track, and Vivo Hair accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, The Curl Alchemist appeared in all three answers and Vivo Hair in none.

Among Dunedin hair salons in New Zealand in September 2026

Who do people search for more?

The Curl Alchemist, about 46% more searches than Vivo Hair

The Curl Alchemist 190 searchesVivo Hair 130 searches

Who does AI mention more?

The Curl Alchemist, mentioned in every answer we collected

The Curl Alchemist in 3 of 3Vivo Hair in 0 of 3

Who does AI recommend more?

The Curl Alchemist, the only one of the two named

The Curl Alchemist first in 3Vivo Hair never named

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Top Dunedin hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Curl Alchemist appeared in all three answers. Vivo Hair did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loft Studio1st
  2. Aurum Hairstylists2nd
  3. The Curl Alchemist3rd
  4. Zen Hair4th
  5. Pure Hairdressing5th
  6. Zaibatsu Hair Art6th
  7. Bellissima Hair7th
  8. Klone Hair–
  9. HairVn Hairdressing–
  10. Vivo Hair–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Curl Alchemist or Vivo Hair more popular in search?

This chart shows how often people search Google for The Curl Alchemist and Vivo Hair by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.

The Curl Alchemist and Vivo Hair among Dunedin hair salons in New Zealand, by month

Share of searches by month for The Curl Alchemist, Vivo Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthLoft StudioKlone HairThe Curl AlchemistZen HairHairVn HairdressingAurum HairstylistsVivo HairBellissima HairZaibatsu Hair ArtHeadquarters HairdressingPure Hairdressing
Oct 202514.7%14.7%8.3%3.2%6.9%10.1%6.9%4.6%21.1%5.5%4.1%
Nov 202519%15.6%8.8%3.4%8.3%9.3%10.2%3.9%12.7%5.4%3.4%
Dec 202524.1%16%8.6%3.1%6.8%11.7%9.3%4.9%8%4.3%3.1%
Jan 202621.7%14.4%10.6%5%7.2%10.6%8.3%5.6%7.2%5.6%3.9%
Feb 202627.4%14.9%8.6%4%8%9.7%6.9%5.7%5.1%5.7%4%
Mar 202628%15.2%10%3.3%9.5%5.7%9.5%5.7%4.3%4.7%4.3%
Apr 202627.4%14.9%13.1%2.9%9.1%7.4%8%5.7%3.4%5.7%2.3%
May 202624.2%13.1%12.1%3.5%8.1%8.6%9.1%6.1%5.6%6.1%3.5%
Jun 202621.7%17.8%14.4%3.9%8.3%9.4%7.8%6.7%2.2%5.6%2.2%
Jul 202621.5%17.7%12.7%3.9%9.9%8.3%7.7%5.5%3.9%7.2%1.7%
Aug 202619%15.6%10.2%5.4%8.8%8.3%7.3%7.3%8.8%5.9%3.4%
Sep 202621.2%14.1%10.3%9.2%8.7%8.2%7.1%6.5%6%4.9%3.8%

How has the The Curl Alchemist and Vivo Hair comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hair salons in September 2026?

2 changes

  1. In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.

  2. Vivo Hair’s share of searches among Dunedin hair salons in New Zealand has lost ground for 3 months in a row, from 7.8% to 7.1% in September 2026.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using The Curl Alchemist’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Curl Alchemist

2 branded search terms

  • curl alchemist
  • the curl alchemist

Vivo Hair

25 branded search terms

  • vivo bethlehem
  • vivo botany
  • vivo chartwell
  • vivo hair
  • vivo hair hamilton
  • vivo hair salon
  • vivo howick
  • vivo lambton quay
  • vivo levin
  • vivo lower hutt
  • vivo manukau
  • vivo mt eden
  • vivo northlands
  • vivo papamoa
  • vivo pukekohe
  • vivo rangiora
  • vivo remuera
  • vivo rolleston
  • vivo silverdale
  • vivo sylvia park
  • vivo takanini
  • vivo upper hutt
  • vivo westgate
  • vivo whakatane
  • vivohair

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hair salons

Creator with pink hair and a pink jacket

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