How popular isThe Curl Alchemist?
In September 2026, people searched for The Curl Alchemist by name about 260 times in New Zealand, about the same as the previous year. These searches made up 10.3% of all New Zealand Dunedin hair salon searches, placing The Curl Alchemist third out of 11 salons. When we asked both ChatGPT and Google AI Overviews about Dunedin hair salons, The Curl Alchemist appeared in all answers and was the third most recommended of the 11.
The Curl Alchemist is the third most searched of 11 competitors and the third most recommended in AI answers.
- Loft StudioShare of searches 21.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Klone HairShare of searches 14.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- The Curl AlchemistShare of searches 10.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
- Zen HairShare of searches 9.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
HairVn HairdressingShare of searches 8.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Dunedin hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Curl Alchemist appeared in all three answers. The Curl Alchemist is the third most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Loft Studio3 of 3Named in 3 of 3 ChatGPT answers
- The Curl Alchemist3 of 3Named in 3 of 3 ChatGPT answers
- Zen Hair2 of 3Named in 2 of 3 ChatGPT answers
Aurum Hairstylists2 of 3Named in 2 of 3 ChatGPT answers- Pure Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
Bellissima Hair1 of 3Named in 1 of 3 ChatGPT answers
Zaibatsu Hair Art1 of 3Named in 1 of 3 ChatGPT answers- Klone Hair0 of 3Named in 0 of 3 ChatGPT answers
- HairVn Hairdressing0 of 3Named in 0 of 3 ChatGPT answers
Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Dunedin, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser dunedin”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Dunedin hair salons compete with The Curl Alchemist?
Share of searches by month for Loft Studio, Klone Hair, The Curl Alchemist, Zen Hair, HairVn Hairdressing, Aurum Hairstylists, Vivo Hair, Bellissima Hair, Zaibatsu Hair Art, Headquarters Hairdressing, Pure Hairdressing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loft Studio | Klone Hair | The Curl Alchemist | Zen Hair | HairVn Hairdressing | Aurum Hairstylists | Vivo Hair | Bellissima Hair | Zaibatsu Hair Art | Headquarters Hairdressing | Pure Hairdressing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 14.7% | 8.3% | 3.2% | 6.9% | 10.1% | 6.9% | 4.6% | 21.1% | 5.5% | 4.1% |
| Nov 2025 | 19% | 15.6% | 8.8% | 3.4% | 8.3% | 9.3% | 10.2% | 3.9% | 12.7% | 5.4% | 3.4% |
| Dec 2025 | 24.1% | 16% | 8.6% | 3.1% | 6.8% | 11.7% | 9.3% | 4.9% | 8% | 4.3% | 3.1% |
| Jan 2026 | 21.7% | 14.4% | 10.6% | 5% | 7.2% | 10.6% | 8.3% | 5.6% | 7.2% | 5.6% | 3.9% |
| Feb 2026 | 27.4% | 14.9% | 8.6% | 4% | 8% | 9.7% | 6.9% | 5.7% | 5.1% | 5.7% | 4% |
| Mar 2026 | 28% | 15.2% | 10% | 3.3% | 9.5% | 5.7% | 9.5% | 5.7% | 4.3% | 4.7% | 4.3% |
| Apr 2026 | 27.4% | 14.9% | 13.1% | 2.9% | 9.1% | 7.4% | 8% | 5.7% | 3.4% | 5.7% | 2.3% |
| May 2026 | 24.2% | 13.1% | 12.1% | 3.5% | 8.1% | 8.6% | 9.1% | 6.1% | 5.6% | 6.1% | 3.5% |
| Jun 2026 | 21.7% | 17.8% | 14.4% | 3.9% | 8.3% | 9.4% | 7.8% | 6.7% | 2.2% | 5.6% | 2.2% |
| Jul 2026 | 21.5% | 17.7% | 12.7% | 3.9% | 9.9% | 8.3% | 7.7% | 5.5% | 3.9% | 7.2% | 1.7% |
| Aug 2026 | 19% | 15.6% | 10.2% | 5.4% | 8.8% | 8.3% | 7.3% | 7.3% | 8.8% | 5.9% | 3.4% |
| Sep 2026 | 21.2% | 14.1% | 10.3% | 9.2% | 8.7% | 8.2% | 7.1% | 6.5% | 6% | 4.9% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.2% | 390 | 0% | +2.2 points | |
| 2, held 2nd | 14.1% | 260 | -18.8% | -1.5 points | |
| 3, held 3rd | 10.3% | 190 | -9.5% | +0.1 points | |
| 4, moved from 10th to 4th | 9.2% | 170 | +54.5% | +3.9 pointsmoved from 10th to 4th | |
| 5, moved from 4th to 5th | 8.7% | 160 | -11.1% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.2% | 150 | -11.8% | -0.1 points | |
| 7, moved from 8th to 7th | 7.1% | 130 | -13.3% | -0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 6.5% | 120 | -20% | -0.8 pointsmoved from 7th to 8th | |
| 9, moved from 5th to 9th | 6% | 110 | -38.9% | -2.8 pointsmoved from 5th to 9th | |
| 10, moved from 9th to 10th | 4.9% | 90 | -25% | -1 pointsmoved from 9th to 10th | |
| 11, held 11th | 3.8% | 70 | 0% | +0.4 points |
21.2%
Held 1st. 390 estimated branded searches, 0% vs prior month. Share +2.2 points.
14.1%
Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -1.5 points.
10.3%
Held 3rd. 190 estimated branded searches, -9.5% vs prior month. Share +0.1 points.
4.Zen Hair
9.2%
Moved from 10th to 4th. 170 estimated branded searches, +54.5% vs prior month. Share +3.9 points.
8.7%
Moved from 4th to 5th. 160 estimated branded searches, -11.1% vs prior month. Share -0.1 points.
8.2%
Held 6th. 150 estimated branded searches, -11.8% vs prior month. Share -0.1 points.
7.1%
Moved from 8th to 7th. 130 estimated branded searches, -13.3% vs prior month. Share -0.3 points.
6.5%
Moved from 7th to 8th. 120 estimated branded searches, -20% vs prior month. Share -0.8 points.
Moved from 5th to 9th. 110 estimated branded searches, -38.9% vs prior month. Share -2.8 points.
4.9%
Moved from 9th to 10th. 90 estimated branded searches, -25% vs prior month. Share -1 points.
3.8%
Held 11th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare popularity between The Curl Alchemist and its closest rivals
- The Curl Alchemist vs Loft Studio: compare popularity
- The Curl Alchemist vs Klone Hair: compare popularity
- The Curl Alchemist vs Zen Hair: compare popularity
- The Curl Alchemist vs HairVn Hairdressing: compare popularity
- The Curl Alchemist vs Aurum Hairstylists: compare popularity
- Compare The Curl Alchemist with any brand
Every comparison with The Curl Alchemist
10 comparisons
- Klone Hair vs The Curl Alchemist
- Loft Studio vs The Curl Alchemist
- The Curl Alchemist vs Zen Hair
- HairVn Hairdressing vs The Curl Alchemist
- Aurum Hairstylists vs The Curl Alchemist
- The Curl Alchemist vs Vivo Hair
- Bellissima Hair vs The Curl Alchemist
- The Curl Alchemist vs Zaibatsu Hair Art
- Headquarters Hairdressing vs The Curl Alchemist
- Pure Hairdressing vs The Curl Alchemist
How has branded search demand for The Curl Alchemist changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Curl Alchemist in New Zealand held steady at 260.
- Across the 12 months ending September 2026, The Curl Alchemist’s share of searches among Dunedin hair salons in New Zealand increased from 8.3% to 10.3%.
- Across the 12 months ending September 2026, The Curl Alchemist’s share of searches among Dunedin hair salons in New Zealand peaked at 14.4% in June 2026 and was lowest at 8.3% in October 2025.
- Across the 12 months ending September 2026, The Curl Alchemist rose from 5th to 3rd among Dunedin hair salons in New Zealand.
How did search popularity change for New Zealand Dunedin hair salons in September 2026?
6 changes
In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.
In September 2026, Loft Studio gained share of searches among Dunedin hair salons in New Zealand, from 19% to 21.2%.
In September 2026, Zaibatsu Hair Art lost share of searches among Dunedin hair salons in New Zealand, from 8.8% to 6%.
In September 2026, Klone Hair lost share of searches among Dunedin hair salons in New Zealand, from 15.6% to 14.1%.
In September 2026, Headquarters Hairdressing lost share of searches among Dunedin hair salons in New Zealand, from 5.9% to 4.9%.
In September 2026, Bellissima Hair lost share of searches among Dunedin hair salons in New Zealand, from 7.3% to 6.5%.
How are The Curl Alchemist’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Curl Alchemist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- curl alchemist
- the curl alchemist
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