Brandwave

Aurum Hairstylists vs The Curl Alchemist:Which is more popular?

In September 2026, The Curl Alchemist had more branded searches than Aurum Hairstylists among Dunedin hair salons in New Zealand. The Curl Alchemist had about 190 branded searches, while Aurum Hairstylists had 150. The Curl Alchemist made up 10.3% of all Dunedin hair salon searches we track, and Aurum Hairstylists accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, The Curl Alchemist appeared in all three answers and Aurum Hairstylists in two. Aurum Hairstylists was mentioned before The Curl Alchemist in two out of three answers.

Among Dunedin hair salons in New Zealand in September 2026

Who do people search for more?

The Curl Alchemist, about 27% more searches than Aurum Hairstylists

The Curl Alchemist 190 searchesAurum Hairstylists 150 searches

Who does AI mention more?

The Curl Alchemist, mentioned in every answer we collected

The Curl Alchemist in 3 of 3Aurum Hairstylists in 2 of 3

Who does AI recommend more?

Aurum Hairstylists, named ahead of The Curl Alchemist in 2 of 3 answers

Aurum Hairstylists first in 2The Curl Alchemist first in 1

Follow Aurum Hairstylists vs The Curl Alchemist and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Dunedin hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Curl Alchemist appeared in all three answers. Aurum Hairstylists was mentioned in two out of three: in two of the three ChatGPT answers. Aurum Hairstylists was listed before The Curl Alchemist in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loft Studio1st
  2. Aurum Hairstylists2nd
  3. The Curl Alchemist3rd
  4. Zen Hair4th
  5. Pure Hairdressing5th
  6. Zaibatsu Hair Art6th
  7. Bellissima Hair7th
  8. Klone Hair–
  9. HairVn Hairdressing–
  10. Vivo Hair–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aurum Hairstylists or The Curl Alchemist more popular in search?

This chart shows how often people search Google for Aurum Hairstylists and The Curl Alchemist by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.

Aurum Hairstylists and The Curl Alchemist among Dunedin hair salons in New Zealand, by month

Share of searches by month for The Curl Alchemist, Aurum Hairstylists. The figures are in the table below the chart.

View monthly share of searches table
MonthLoft StudioKlone HairThe Curl AlchemistZen HairHairVn HairdressingAurum HairstylistsVivo HairBellissima HairZaibatsu Hair ArtHeadquarters HairdressingPure Hairdressing
Oct 202514.7%14.7%8.3%3.2%6.9%10.1%6.9%4.6%21.1%5.5%4.1%
Nov 202519%15.6%8.8%3.4%8.3%9.3%10.2%3.9%12.7%5.4%3.4%
Dec 202524.1%16%8.6%3.1%6.8%11.7%9.3%4.9%8%4.3%3.1%
Jan 202621.7%14.4%10.6%5%7.2%10.6%8.3%5.6%7.2%5.6%3.9%
Feb 202627.4%14.9%8.6%4%8%9.7%6.9%5.7%5.1%5.7%4%
Mar 202628%15.2%10%3.3%9.5%5.7%9.5%5.7%4.3%4.7%4.3%
Apr 202627.4%14.9%13.1%2.9%9.1%7.4%8%5.7%3.4%5.7%2.3%
May 202624.2%13.1%12.1%3.5%8.1%8.6%9.1%6.1%5.6%6.1%3.5%
Jun 202621.7%17.8%14.4%3.9%8.3%9.4%7.8%6.7%2.2%5.6%2.2%
Jul 202621.5%17.7%12.7%3.9%9.9%8.3%7.7%5.5%3.9%7.2%1.7%
Aug 202619%15.6%10.2%5.4%8.8%8.3%7.3%7.3%8.8%5.9%3.4%
Sep 202621.2%14.1%10.3%9.2%8.7%8.2%7.1%6.5%6%4.9%3.8%

How has the Aurum Hairstylists and The Curl Alchemist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hair salons in September 2026?

2 changes

  1. In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.

  2. Estimated monthly branded searches for Aurum Hairstylists in New Zealand fell 31.8% over 12 measured months, from 220 to 150 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Aurum Hairstylists’ and The Curl Alchemist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aurum Hairstylists

3 branded search terms

  • aurum hair
  • aurum hair dunedin
  • aurum hairstylists

The Curl Alchemist

2 branded search terms

  • curl alchemist
  • the curl alchemist

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hair salons

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free