Pure Hairdressing vs The Curl Alchemist:Which is more popular?
In September 2026, The Curl Alchemist had more branded searches than Pure Hairdressing among Dunedin hair salons in New Zealand. The Curl Alchemist had about 190 branded searches, while Pure Hairdressing had 70. The Curl Alchemist made up 10.3% of all Dunedin hair salon searches we track, and Pure Hairdressing accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, The Curl Alchemist appeared in all three answers and Pure Hairdressing in two. The Curl Alchemist was mentioned before Pure Hairdressing in every answer.
Who do people search for more?
The Curl Alchemist, about 3 searches for every 1 for Pure Hairdressing
Who does AI mention more?
The Curl Alchemist, mentioned in every answer we collected
Who does AI recommend more?
The Curl Alchemist, named ahead of Pure Hairdressing in every answer
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Top Dunedin hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Curl Alchemist appeared in all three answers. Pure Hairdressing was mentioned in two out of three: in two of the three ChatGPT answers. The Curl Alchemist was listed before Pure Hairdressing in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Loft Studio3 of 3Named in 3 of 3 ChatGPT answers
- The Curl Alchemist3 of 3Named in 3 of 3 ChatGPT answers
- Zen Hair2 of 3Named in 2 of 3 ChatGPT answers
Aurum Hairstylists2 of 3Named in 2 of 3 ChatGPT answers- Pure Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
Bellissima Hair1 of 3Named in 1 of 3 ChatGPT answers
Zaibatsu Hair Art1 of 3Named in 1 of 3 ChatGPT answers
Klone Hair0 of 3Named in 0 of 3 ChatGPT answers
HairVn Hairdressing0 of 3Named in 0 of 3 ChatGPT answers
Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Dunedin, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser dunedin”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pure Hairdressing or The Curl Alchemist more popular in search?
This chart shows how often people search Google for Pure Hairdressing and The Curl Alchemist by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for The Curl Alchemist, Pure Hairdressing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loft Studio | Klone Hair | The Curl Alchemist | Zen Hair | HairVn Hairdressing | Aurum Hairstylists | Vivo Hair | Bellissima Hair | Zaibatsu Hair Art | Headquarters Hairdressing | Pure Hairdressing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 14.7% | 8.3% | 3.2% | 6.9% | 10.1% | 6.9% | 4.6% | 21.1% | 5.5% | 4.1% |
| Nov 2025 | 19% | 15.6% | 8.8% | 3.4% | 8.3% | 9.3% | 10.2% | 3.9% | 12.7% | 5.4% | 3.4% |
| Dec 2025 | 24.1% | 16% | 8.6% | 3.1% | 6.8% | 11.7% | 9.3% | 4.9% | 8% | 4.3% | 3.1% |
| Jan 2026 | 21.7% | 14.4% | 10.6% | 5% | 7.2% | 10.6% | 8.3% | 5.6% | 7.2% | 5.6% | 3.9% |
| Feb 2026 | 27.4% | 14.9% | 8.6% | 4% | 8% | 9.7% | 6.9% | 5.7% | 5.1% | 5.7% | 4% |
| Mar 2026 | 28% | 15.2% | 10% | 3.3% | 9.5% | 5.7% | 9.5% | 5.7% | 4.3% | 4.7% | 4.3% |
| Apr 2026 | 27.4% | 14.9% | 13.1% | 2.9% | 9.1% | 7.4% | 8% | 5.7% | 3.4% | 5.7% | 2.3% |
| May 2026 | 24.2% | 13.1% | 12.1% | 3.5% | 8.1% | 8.6% | 9.1% | 6.1% | 5.6% | 6.1% | 3.5% |
| Jun 2026 | 21.7% | 17.8% | 14.4% | 3.9% | 8.3% | 9.4% | 7.8% | 6.7% | 2.2% | 5.6% | 2.2% |
| Jul 2026 | 21.5% | 17.7% | 12.7% | 3.9% | 9.9% | 8.3% | 7.7% | 5.5% | 3.9% | 7.2% | 1.7% |
| Aug 2026 | 19% | 15.6% | 10.2% | 5.4% | 8.8% | 8.3% | 7.3% | 7.3% | 8.8% | 5.9% | 3.4% |
| Sep 2026 | 21.2% | 14.1% | 10.3% | 9.2% | 8.7% | 8.2% | 7.1% | 6.5% | 6% | 4.9% | 3.8% |
How has the Pure Hairdressing and The Curl Alchemist comparison changed over the last 12 months?
3 findings
- The Curl Alchemist was ahead of Pure Hairdressing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pure Hairdressing’s share of searches among Dunedin hair salons in New Zealand moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, The Curl Alchemist’s share of searches among Dunedin hair salons in New Zealand moved from 8.3% to 10.3%, and its estimated monthly branded searches moved from 180 to 190.
How did search popularity change for New Zealand Dunedin hair salons in September 2026?
1 change
Estimated monthly branded searches for Pure Hairdressing in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pure Hairdressing’s and The Curl Alchemist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pure Hairdressing
1 branded search term
- pure hairdressing dunedin
The Curl Alchemist
2 branded search terms
- curl alchemist
- the curl alchemist
Other head-to-heads among Dunedin hair salons
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