The Curl Alchemist vs Zaibatsu Hair Art:Which is more popular?
In September 2026, The Curl Alchemist had more branded searches than Zaibatsu Hair Art among Dunedin hair salons in New Zealand. The Curl Alchemist had about 190 branded searches, while Zaibatsu Hair Art had 110. The Curl Alchemist made up 10.3% of all Dunedin hair salon searches we track, and Zaibatsu Hair Art accounted for 6%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, The Curl Alchemist appeared in all three answers and Zaibatsu Hair Art in one. The Curl Alchemist was mentioned before Zaibatsu Hair Art in every answer.
Who do people search for more?
The Curl Alchemist, about 73% more searches than Zaibatsu Hair Art
Who does AI mention more?
The Curl Alchemist, mentioned in every answer we collected
Who does AI recommend more?
The Curl Alchemist, named ahead of Zaibatsu Hair Art in every answer
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Top Dunedin hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Curl Alchemist appeared in all three answers. Zaibatsu Hair Art was mentioned in one out of three: in one of the three ChatGPT answers. The Curl Alchemist was listed before Zaibatsu Hair Art in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Loft Studio3 of 3Named in 3 of 3 ChatGPT answers
- The Curl Alchemist3 of 3Named in 3 of 3 ChatGPT answers
- Zen Hair2 of 3Named in 2 of 3 ChatGPT answers
Aurum Hairstylists2 of 3Named in 2 of 3 ChatGPT answers- Pure Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
Bellissima Hair1 of 3Named in 1 of 3 ChatGPT answers
Zaibatsu Hair Art1 of 3Named in 1 of 3 ChatGPT answers
Klone Hair0 of 3Named in 0 of 3 ChatGPT answers
HairVn Hairdressing0 of 3Named in 0 of 3 ChatGPT answers
Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Dunedin, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser dunedin”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Curl Alchemist or Zaibatsu Hair Art more popular in search?
This chart shows how often people search Google for The Curl Alchemist and Zaibatsu Hair Art by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for The Curl Alchemist, Zaibatsu Hair Art. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loft Studio | Klone Hair | The Curl Alchemist | Zen Hair | HairVn Hairdressing | Aurum Hairstylists | Vivo Hair | Bellissima Hair | Zaibatsu Hair Art | Headquarters Hairdressing | Pure Hairdressing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 14.7% | 8.3% | 3.2% | 6.9% | 10.1% | 6.9% | 4.6% | 21.1% | 5.5% | 4.1% |
| Nov 2025 | 19% | 15.6% | 8.8% | 3.4% | 8.3% | 9.3% | 10.2% | 3.9% | 12.7% | 5.4% | 3.4% |
| Dec 2025 | 24.1% | 16% | 8.6% | 3.1% | 6.8% | 11.7% | 9.3% | 4.9% | 8% | 4.3% | 3.1% |
| Jan 2026 | 21.7% | 14.4% | 10.6% | 5% | 7.2% | 10.6% | 8.3% | 5.6% | 7.2% | 5.6% | 3.9% |
| Feb 2026 | 27.4% | 14.9% | 8.6% | 4% | 8% | 9.7% | 6.9% | 5.7% | 5.1% | 5.7% | 4% |
| Mar 2026 | 28% | 15.2% | 10% | 3.3% | 9.5% | 5.7% | 9.5% | 5.7% | 4.3% | 4.7% | 4.3% |
| Apr 2026 | 27.4% | 14.9% | 13.1% | 2.9% | 9.1% | 7.4% | 8% | 5.7% | 3.4% | 5.7% | 2.3% |
| May 2026 | 24.2% | 13.1% | 12.1% | 3.5% | 8.1% | 8.6% | 9.1% | 6.1% | 5.6% | 6.1% | 3.5% |
| Jun 2026 | 21.7% | 17.8% | 14.4% | 3.9% | 8.3% | 9.4% | 7.8% | 6.7% | 2.2% | 5.6% | 2.2% |
| Jul 2026 | 21.5% | 17.7% | 12.7% | 3.9% | 9.9% | 8.3% | 7.7% | 5.5% | 3.9% | 7.2% | 1.7% |
| Aug 2026 | 19% | 15.6% | 10.2% | 5.4% | 8.8% | 8.3% | 7.3% | 7.3% | 8.8% | 5.9% | 3.4% |
| Sep 2026 | 21.2% | 14.1% | 10.3% | 9.2% | 8.7% | 8.2% | 7.1% | 6.5% | 6% | 4.9% | 3.8% |
How has the The Curl Alchemist and Zaibatsu Hair Art comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: The Curl Alchemist took it in December 2025.
- Across the 12 months ending September 2026, The Curl Alchemist’s share of searches among Dunedin hair salons in New Zealand moved from 8.3% to 10.3%, and its estimated monthly branded searches moved from 180 to 190.
- Across the 12 months ending September 2026, Zaibatsu Hair Art’s share of searches among Dunedin hair salons in New Zealand moved from 21.1% to 6%, and its estimated monthly branded searches moved from 460 to 110.
How did search popularity change for New Zealand Dunedin hair salons in September 2026?
2 changes
In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.

In September 2026, Zaibatsu Hair Art lost share of searches among Dunedin hair salons in New Zealand, from 8.8% to 6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using The Curl Alchemist’s and Zaibatsu Hair Art’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Curl Alchemist
2 branded search terms
- curl alchemist
- the curl alchemist
Zaibatsu Hair Art
3 branded search terms
- zaibatsu hair
- zaibatsu hair art
- zaibatsu hair art dunedin
Other head-to-heads among Dunedin hair salons

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