Brandwave

How popular isWahl in search?

In September 2026, there were an estimated 126K branded searches for Wahl worldwide which is down 8.9% over the last 12 months. Wahl holds 4.2% estimated Share of Search among shaver and razor brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic33.8%
  2. Philips32.2%
  3. Gillette25.4%
  4. Wahl4.2%
  5. Schick2.8%
  6. Braun1.4%
  7. Remington0.35%
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Where does Wahl compete?

Wahl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shaver and razor brands4th of 74.2%Shown below
Body trimmer brands4th of 55.4%Show ranking
Beard trimmer brands3rd of 55.8%Show ranking
Men's grooming brands3rd of 57%Show ranking
Hair clipper brands3rd of 88.3%Show ranking
Electric shaver brands2nd of 510.4%Show ranking
Hair clipper brands2nd of 525.6%Show ranking
Dog shampoo brands2nd of 643.8%Show ranking
Pet grooming brands1st of 348.8%Show ranking

Which shaver and razor brands compete with Wahl?

Wahl against shaver and razor brands worldwide, by month

Share of Search by month for Panasonic, Philips, Gillette, Wahl, Schick. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicPhilipsGilletteWahlSchickBraunRemington
Oct 202534.5%32.2%24.4%4.3%2.8%1.4%0.38%
Nov 202531.4%35.5%23.9%4.4%2.6%1.9%0.37%
Dec 202529.7%37.4%23.7%4.7%2.3%1.8%0.43%
Jan 202633.6%33%24%4.7%2.9%1.4%0.39%
Feb 202639.4%30.5%21.3%4.4%2.9%1.2%0.33%
Mar 202636.8%29.3%25.1%4.2%3.1%1.1%0.34%
Apr 202641%27.5%23.9%3.7%2.5%1%0.32%
May 202640.7%27.1%24%3.9%3%1%0.33%
Jun 202636%28.5%25.2%4.1%4.7%1.1%0.35%
Jul 202633.7%32.2%25.8%3.9%2.8%1.3%0.34%
Aug 202632.9%32.9%25.8%4%2.8%1.3%0.39%
Sep 202633.8%32.2%25.4%4.2%2.8%1.4%0.35%

  1. 1.Panasonic

    33.8%

    Moved from 2nd to 1st. 1M estimated branded searches, -2.6% vs prior month. Share +0.9 points.

  2. 2.Philips

    32.2%

    Moved from 1st to 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.

  3. 3.Gillette

    25.4%

    Held 3rd. 766K estimated branded searches, -6.8% vs prior month. Share -0.4 points.

  4. 4.Wahl

    4.2%

    Held 4th. 126K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Schick

    2.8%

    Held 5th. 83.4K estimated branded searches, -5.4% vs prior month. Share 0 points.

  6. 6.Braun

    1.4%

    Held 6th. 41.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Remington

    0.35%

    Held 7th. 10.5K estimated branded searches, -14.6% vs prior month. Share 0 points.

Compare search popularity between Wahl and its closest rivals

Every comparison with Wahl

How has branded search demand for Wahl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wahl worldwide fell from 138K to 126K.
  • Across the 12 months ending September 2026, Wahl’s estimated Share of Search among shaver and razor brands worldwide peaked at 4.7% in January 2026 and was lowest at 3.7% in April 2026.

How did search popularity change for shaver and razor brands worldwide in September 2026?

  1. In September 2026, Panasonic overtook Philips to become the leader among shaver and razor brands worldwide, with 33.8% estimated Share of Search.

  2. In September 2026, Philips lost estimated Share of Search among shaver and razor brands worldwide, from 32.9% to 32.2%.

  3. Schick’s estimated Share of Search among shaver and razor brands worldwide has lost ground for 3 months in a row, from 4.7% to 2.8% in September 2026.

  4. Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

How is Wahl measured?

Brandwave collects information about searches that people make online using Wahl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • hair clipper wahl
  • shaver wahl
  • wahl clippers
  • wahl hair clipper
  • wahl shaver

Do you work for Wahl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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