Brandwave

How popular isSquarespace in search?

In September 2026, there were an estimated 1.5M branded searches for Squarespace worldwide which held steady over the last 12 months. Squarespace holds 7.9% estimated Share of Search among website builders worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shopify26.3%
  2. GoDaddy22.2%
  3. Hostinger19.5%
  4. Wix14.8%
  5. Squarespace7.9%
  6. WordPress6.6%
  7. Webflow2.4%
  8. Framer0.36%
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Where does Squarespace compete?

Squarespace is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website builders5th of 87.9%Shown below
Ecommerce platforms3rd of 715.6%Show ranking
Blog hosting platforms3rd of 519.1%Show ranking
Visual website building platforms2nd of 1024%Show ranking
Website template marketplaces2nd of 541.5%Show ranking

Which website builders compete with Squarespace?

Squarespace against website builders worldwide, by month

Share of Search by month for Shopify, GoDaddy, Hostinger, Wix, Squarespace, WordPress, Webflow. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyGoDaddyHostingerWixSquarespaceWordPressWebflowFramer
Oct 202524.6%17.9%19.2%17%7.4%11.1%2.3%0.48%
Nov 202525.6%18.4%19.9%17.6%6.2%9.5%2.4%0.49%
Dec 202526.4%19%20.6%14.9%6.4%9.8%2.5%0.49%
Jan 202623.5%20.3%21.2%16.1%7%8.7%2.7%0.46%
Feb 202625.3%18.2%19.2%17.4%7.6%9.5%2.4%0.5%
Mar 202623.2%20%21%16%8.4%8.7%2.2%0.48%
Apr 202624.7%17.4%21.8%16.9%7.3%9.2%2.3%0.44%
May 202625.2%17.8%22.3%17.2%7.5%7.7%1.9%0.45%
Jun 202627%19%19.9%15.2%8%8.3%2.1%0.43%
Jul 202627.6%19.3%20.4%15.4%8.2%6.9%1.7%0.43%
Aug 202628.1%19.5%20.8%15.7%6.8%7.1%1.7%0.39%
Sep 202626.3%22.2%19.5%14.8%7.9%6.6%2.4%0.36%

  1. 1.Shopify

    26.3%

    Held 1st. 5M estimated branded searches, -0.24% vs prior month. Share -1.8 points.

  2. 2.GoDaddy

    22.2%

    Moved from 3rd to 2nd. 4.2M estimated branded searches, +21.2% vs prior month. Share +2.7 points.

  3. 3.Hostinger

    19.5%

    Moved from 2nd to 3rd. 3.7M estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Wix

    14.8%

    Held 4th. 2.8M estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Squarespace

    7.9%

    Moved from 6th to 5th. 1.5M estimated branded searches, +23% vs prior month. Share +1.1 points.

  6. 6.WordPress

    6.6%

    Moved from 5th to 6th. 1.3M estimated branded searches, -0.71% vs prior month. Share -0.5 points.

  7. 7.Webflow

    2.4%

    Held 7th. 461K estimated branded searches, +48.1% vs prior month. Share +0.7 points.

  8. 8.Framer

    0.36%

    Held 8th. 69.4K estimated branded searches, +0.43% vs prior month. Share 0 points.

Compare search popularity between Squarespace and its closest rivals

Every comparison with Squarespace

How has branded search demand for Squarespace changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Squarespace worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Squarespace’s estimated Share of Search among website builders worldwide peaked at 8.4% in March 2026 and was lowest at 6.2% in November 2025.
  • Across the 12 months ending September 2026, Squarespace rose from 6th to 5th among website builders worldwide.

How did search popularity change for website builders worldwide in September 2026?

  1. In September 2026, GoDaddy overtook Hostinger to rank 2nd among website builders worldwide, with 22.2% estimated Share of Search.

  2. In September 2026, Squarespace overtook WordPress to rank 5th among website builders worldwide, with 7.9% estimated Share of Search.

  3. In September 2026, Webflow gained estimated Share of Search among website builders worldwide, from 1.7% to 2.4%.

  4. In September 2026, Shopify lost estimated Share of Search among website builders worldwide, from 28.1% to 26.3%.

  5. In September 2026, Hostinger lost estimated Share of Search among website builders worldwide, from 20.8% to 19.5%.

  6. In September 2026, Wix lost estimated Share of Search among website builders worldwide, from 15.7% to 14.8%.

How is Squarespace measured?

Brandwave collects information about searches that people make online using Squarespace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • squarespace

Do you work for Squarespace? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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