How popular isPolar in search?
In September 2026, there were an estimated 22.9K branded searches for Polar worldwide which is down 22.9% over the last 12 months. Polar holds 1.3% estimated Share of Search among undercounter Freezer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid75.1%
Kenwood23.2%
Polar1.3%
Turbo Air0.32%- Summit<0.01%
Follow Polar and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which undercounter Freezer brands compete with Polar?
Share of Search by month for KitchenAid, Kenwood, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Kenwood | Polar | Turbo Air | Summit |
|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 23% | 1.2% | 0.33% | <0.01% |
| Nov 2025 | 80.5% | 18.4% | 0.98% | 0.18% | <0.01% |
| Dec 2025 | 82.9% | 16.1% | 0.84% | 0.18% | <0.01% |
| Jan 2026 | 77.8% | 20.4% | 1.5% | 0.28% | <0.01% |
| Feb 2026 | 74.4% | 23.9% | 1.4% | 0.34% | <0.01% |
| Mar 2026 | 71.5% | 26.8% | 1.4% | 0.31% | <0.01% |
| Apr 2026 | 74.3% | 24.1% | 1.3% | 0.33% | <0.01% |
| May 2026 | 72.6% | 25.6% | 1.4% | 0.37% | <0.01% |
| Jun 2026 | 73.3% | 24.8% | 1.4% | 0.42% | <0.01% |
| Jul 2026 | 74.4% | 23.9% | 1.4% | 0.33% | <0.01% |
| Aug 2026 | 74.2% | 24% | 1.5% | 0.4% | <0.01% |
| Sep 2026 | 75.1% | 23.2% | 1.3% | 0.32% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.1% | 1.3M | +4.5% | +0.9 points | |
| 2, held 2nd | 23.2% | 394K | 0% | -0.7 points | |
| 3, held 3rd | 1.3% | 22.9K | -4.2% | -0.1 points | |
| 4, held 4th | 0.32% | 5.4K | -18.2% | -0.1 points | |
| 5, held 5th | <0.01% | 90 | 0% | 0 points |
75.1%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.9 points.
2.
Kenwood23.2%
Held 2nd. 394K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Polar1.3%
Held 3rd. 22.9K estimated branded searches, -4.2% vs prior month. Share -0.1 points.
0.32%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.Summit
<0.01%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Polar and its closest rivals
Every comparison with Polar
22 comparisons
- Bryton vs Polar
- Cateye vs Polar
- Lezyne vs Polar
- Apple Watch vs Polar
- Bosch vs Polar
- COROS vs Polar
- Electrolux vs Polar
- Fitbit vs Polar
- Garmin vs Polar
- Kenwood vs Polar
- KitchenAid vs Polar
- MINI vs Polar
- Nisbets vs Polar
- Polar vs Suunto
- Polar vs Wahoo
- Polar vs Withings
- Amazfit vs Polar
- Oura vs Polar
- Polar vs WHOOP
- Polar vs Turbo Air
- Frontier vs Polar
- Polar vs Summit
How has branded search demand for Polar changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polar worldwide fell from 29.7K to 22.9K.
- Across the 12 months ending September 2026, Polar’s estimated Share of Search among undercounter Freezer brands worldwide held steady, from 1.2% to 1.3%.
How did search popularity change for undercounter Freezer brands worldwide in September 2026?
5 changes
In September 2026, KitchenAid gained estimated Share of Search among undercounter Freezer brands worldwide, from 74.2% to 75.1%.
In September 2026, Kenwood lost estimated Share of Search among undercounter Freezer brands worldwide, from 24% to 23.2%.
Estimated monthly branded searches for Summit worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Estimated monthly branded searches for Turbo Air worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
Estimated monthly branded searches for Polar worldwide fell 22.9% over 12 measured months, from 29.7K to 22.9K in September 2026.
Where does Polar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heart Monitor brands | 4th of 5 | 0.17% | Show ranking |
| Chest Strap brands | 4th of 4 | 0.18% | Show ranking |
| Fitness tracker brands | 5th of 5 | 0.27% | Show ranking |
| Fitness watch brands | 5th of 5 | 0.34% | Show ranking |
| Running watches | 6th of 6 | 0.35% | Show ranking |
| Bike computers | 6th of 6 | 0.46% | Show ranking |
| Blast Chiller brands | 4th of 4 | 0.79% | Show ranking |
| Undercounter Fridge brands | 5th of 5 | 1.1% | Show ranking |
| Undercounter Freezer brands | 3rd of 5 | 1.3% | Shown above |
How is Polar measured?
Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- fitness watch polar
- polar ignite
- polar smartwatch
- polar vantage
- smartwatch polar
Do you work for Polar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Polar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.