Brandwave

How popular isSummit in search?

In September 2026, there were an estimated 90 branded searches for Summit worldwide which is up 28.6% over the last 12 months. Summit holds 0.22% estimated Share of Search among rugby balls worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Steeden36.6%
  2. Webb Ellis36.6%
  3. Gilbert25.2%
  4. Rhino Water Tanks1.5%
  5. Summit0.22%

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Which rugby balls compete with Summit?

Summit against rugby balls worldwide, by month

Share of Search by month for Steeden, Webb Ellis, Gilbert, Summit. The figures are in the table below the chart.

View monthly share of search table
MonthSteedenWebb EllisGilbertRhino Water TanksSummit
Oct 202546.9%20.9%30.1%1.9%0.22%
Nov 202545.9%20.5%31.7%1.8%0.13%
Dec 202522.7%62%14.5%0.73%0.05%
Jan 202649.4%22%26%2.4%0.13%
Feb 202646.7%20.8%30%2.3%0.13%
Mar 202646.8%20.9%30.2%1.9%0.18%
Apr 202653.7%19.6%24.6%1.8%0.27%
May 202644.1%29.5%24.8%1.4%0.17%
Jun 202651.5%18.8%27.9%1.7%0.2%
Jul 202652.8%19.3%26.3%1.4%0.2%
Aug 202646.2%30.9%21.2%1.5%0.23%
Sep 202636.6%36.6%25.2%1.5%0.22%
  1. 1.Steeden

    36.6%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -9.6 points.

  2. 2.Webb Ellis

    36.6%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  3. 3.Gilbert

    25.2%

    Held 3rd. 10.2K estimated branded searches, +22.9% vs prior month. Share +4 points.

  4. Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Summit

    0.22%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Summit and its closest rivals

How has branded search demand for Summit changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Summit worldwide rose from 70 to 90.
  • Across the 12 months ending September 2026, Summit’s estimated Share of Search among rugby balls worldwide held steady at 0.22%.

How did search popularity change for rugby balls worldwide in September 2026?

  1. In September 2026, Webb Ellis gained estimated Share of Search among rugby balls worldwide, from 30.9% to 36.6%.

  2. In September 2026, Gilbert gained estimated Share of Search among rugby balls worldwide, from 21.2% to 25.2%.

  3. In September 2026, Steeden lost estimated Share of Search among rugby balls worldwide, from 46.2% to 36.6%.

  4. Estimated monthly branded searches for Summit worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How is Summit measured?

Brandwave collects information about searches that people make online using Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • summit rugby

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How the Brand Demand Index is measured

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Is Summit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.