Brandwave

How popular isPolar in search?

In September 2026, there were an estimated 23.6K branded searches for Polar worldwide which is down 22.1% over the last 12 months. Polar holds 0.02% estimated Share of Search among undercounter fridge brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid76.3%
  2. Kenwood23.6%
  3. Bosch0.11%
  4. Polar0.02%
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Which undercounter fridge brands compete with Polar?

Polar against undercounter fridge brands worldwide, by month

Share of Search by month for KitchenAid, Kenwood, Polar. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidKenwoodBoschPolar
Oct 202576.6%23.3%0.08%<0.01%
Nov 202581.4%18.6%0.05%<0.01%
Dec 202583.7%16.3%0.04%<0.01%
Jan 202679.1%20.8%0.07%<0.01%
Feb 202675.6%24.3%0.07%<0.01%
Mar 202672.7%27.2%0.08%<0.01%
Apr 202675.4%24.5%0.07%0.01%
May 202673.9%26%0.09%0.01%
Jun 202674.6%25.3%0.12%0.02%
Jul 202675.6%24.3%0.12%0.02%
Aug 202675.5%24.4%0.12%0.01%
Sep 202676.3%23.6%0.11%0.02%

  1. 1.KitchenAid

    76.3%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.8 points.

  2. 2.Kenwood

    23.6%

    Held 2nd. 394K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Bosch

    0.11%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Polar

    0.02%

    Held 4th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare search popularity between Polar and its closest rivals

Every comparison with Polar

How has branded search demand for Polar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Polar worldwide fell from 30.3K to 23.6K.
  • Across the 12 months ending September 2026, Polar’s estimated Share of Search among undercounter fridge brands worldwide held steady, from <0.01% to 0.02%.

How did search popularity change for undercounter fridge brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among undercounter fridge brands worldwide, from 75.5% to 76.3%.

  2. In September 2026, Kenwood lost estimated Share of Search among undercounter fridge brands worldwide, from 24.4% to 23.6%.

  3. Estimated monthly branded searches for Polar worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

Where does Polar compete?

Polar is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness watch brands5th of 50.35%Show ranking
Running watches6th of 60.01%Show ranking
Fitness tracker brands5th of 50.02%Show ranking
Heart monitor brands3rd of 30.02%Show ranking
Bike computers6th of 60.01%Show ranking
Undercounter fridge brands4th of 40.02%Shown above

How is Polar measured?

Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • fitness watch polar
  • polar bike computer
  • polar ignite
  • polar smartwatch
  • polar undercounter fridge
  • polar vantage
  • smartwatch polar

Do you work for Polar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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