How popular isPolar in search?
In September 2026, there were an estimated 23.6K branded searches for Polar worldwide which is down 22.1% over the last 12 months. Polar holds 1% estimated Share of Search among undercounter fridge brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid53.8%
Bosch28.6%
Kenwood16.6%
Polar1%
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Which undercounter fridge brands compete with Polar?
Share of Search by month for KitchenAid, Bosch, Kenwood, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Bosch | Kenwood | Polar |
|---|---|---|---|---|
| Oct 2025 | 57.1% | 24.6% | 17.4% | 0.95% |
| Nov 2025 | 66.7% | 17.2% | 15.2% | 0.83% |
| Dec 2025 | 67.7% | 18.5% | 13.2% | 0.7% |
| Jan 2026 | 57.7% | 26% | 15.2% | 1.1% |
| Feb 2026 | 55.2% | 26% | 17.7% | 1.1% |
| Mar 2026 | 53% | 26.1% | 19.8% | 1.1% |
| Apr 2026 | 54.3% | 27.2% | 17.6% | 0.97% |
| May 2026 | 51.8% | 28.9% | 18.2% | 1.1% |
| Jun 2026 | 50.6% | 31.2% | 17.1% | 1% |
| Jul 2026 | 52% | 30.3% | 16.7% | 1% |
| Aug 2026 | 50.8% | 31.8% | 16.4% | 1% |
| Sep 2026 | 53.8% | 28.6% | 16.6% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 1.3M | +4.5% | +3 points | |
| 2, held 2nd | 28.6% | 677K | -11.3% | -3.2 points | |
| 3, held 3rd | 16.6% | 394K | 0% | +0.2 points | |
| 4, held 4th | 1% | 23.6K | -4.3% | 0 points |
53.8%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +3 points.
2.
Bosch28.6%
Held 2nd. 677K estimated branded searches, -11.3% vs prior month. Share -3.2 points.
3.
Kenwood16.6%
Held 3rd. 394K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Polar1%
Held 4th. 23.6K estimated branded searches, -4.3% vs prior month. Share 0 points.
Compare search popularity between Polar and its closest rivals
How has branded search demand for Polar changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polar worldwide fell from 30.3K to 23.6K.
- Across the 12 months ending September 2026, Polar’s estimated Share of Search among undercounter fridge brands worldwide held steady, from 0.95% to 1%.
How did search popularity change for undercounter fridge brands worldwide in September 2026?
4 changes
In September 2026, KitchenAid gained estimated Share of Search among undercounter fridge brands worldwide, from 50.8% to 53.8%.
In September 2026, Bosch lost estimated Share of Search among undercounter fridge brands worldwide, from 31.8% to 28.6%.
Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.
Estimated monthly branded searches for Polar worldwide fell 22.1% over 12 measured months, from 30.3K to 23.6K in September 2026.
Where does Polar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fitness tracker brands | 5th of 5 | 0.28% | Show ranking |
| Fitness watch brands | 5th of 5 | 0.36% | Show ranking |
| Running watches | 6th of 6 | 0.36% | Show ranking |
| Heart monitor brands | 3rd of 3 | 0.41% | Show ranking |
| Bike computers | 5th of 6 | 0.52% | Show ranking |
| Undercounter fridge brands | 4th of 4 | 1% | Shown above |
How is Polar measured?
Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- fitness watch polar
- polar bike computer
- polar ignite
- polar smartwatch
- polar undercounter fridge
- polar vantage
- smartwatch polar
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Is Polar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.