How popular isPolar in search?
In September 2026, there were an estimated 23.6K branded searches for Polar worldwide which is down 22.1% over the last 12 months. Polar holds 0.28% estimated Share of Search among fitness tracker brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Polar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fitness tracker brands | 5th of 5 | 0.28% | Shown below |
| Fitness watch brands | 5th of 5 | 0.36% | Show ranking |
| Running watches | 6th of 6 | 0.36% | Show ranking |
| Heart monitor brands | 3rd of 3 | 0.41% | Show ranking |
| Bike computers | 5th of 6 | 0.52% | Show ranking |
| Undercounter fridge brands | 4th of 4 | 1% | Show ranking |
Which fitness tracker brands compete with Polar?
Share of Search by month for Oura, WHOOP, Fitbit, Amazfit, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | Oura | WHOOP | Fitbit | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 26.2% | 16.8% | 10.6% | 0.46% |
| Nov 2025 | 52.9% | 20.9% | 16% | 9.8% | 0.44% |
| Dec 2025 | 54.1% | 21.7% | 13.8% | 10% | 0.38% |
| Jan 2026 | 47.1% | 27.8% | 14.3% | 10.4% | 0.45% |
| Feb 2026 | 47.4% | 27.1% | 14.6% | 10.5% | 0.44% |
| Mar 2026 | 44.2% | 30.4% | 13.6% | 11.4% | 0.45% |
| Apr 2026 | 42.5% | 30.2% | 15.7% | 11.2% | 0.37% |
| May 2026 | 36.4% | 30.6% | 23.3% | 9.4% | 0.31% |
| Jun 2026 | 44.8% | 25.9% | 19.4% | 9.6% | 0.28% |
| Jul 2026 | 43.7% | 30.6% | 15.8% | 9.5% | 0.29% |
| Aug 2026 | 39.4% | 32.8% | 17.2% | 10.3% | 0.32% |
| Sep 2026 | 45.1% | 29.7% | 15.6% | 9.3% | 0.28% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 3.8M | +24.9% | +5.6 points | |
| 2, held 2nd | 29.7% | 2.5M | -0.98% | -3.1 points | |
| 3, held 3rd | 15.6% | 1.3M | -0.45% | -1.5 points | |
| 4, held 4th | 9.3% | 788K | -0.77% | -0.9 points | |
| 5, held 5th | 0.28% | 23.6K | -4.3% | 0 points |
1.
Oura45.1%
Held 1st. 3.8M estimated branded searches, +24.9% vs prior month. Share +5.6 points.
2.
WHOOP29.7%
Held 2nd. 2.5M estimated branded searches, -0.98% vs prior month. Share -3.1 points.
3.
Fitbit15.6%
Held 3rd. 1.3M estimated branded searches, -0.45% vs prior month. Share -1.5 points.
4.
Amazfit9.3%
Held 4th. 788K estimated branded searches, -0.77% vs prior month. Share -0.9 points.
5.
Polar0.28%
Held 5th. 23.6K estimated branded searches, -4.3% vs prior month. Share 0 points.
Compare search popularity between Polar and its closest rivals
How has branded search demand for Polar changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polar worldwide fell from 30.3K to 23.6K.
- Across the 12 months ending September 2026, Polar’s estimated Share of Search among fitness tracker brands worldwide held steady, from 0.46% to 0.28%.
How did search popularity change for fitness tracker brands worldwide in September 2026?
5 changes
In September 2026, Oura gained estimated Share of Search among fitness tracker brands worldwide, from 39.4% to 45.1%.
In September 2026, WHOOP lost estimated Share of Search among fitness tracker brands worldwide, from 32.8% to 29.7%.
In September 2026, Fitbit lost estimated Share of Search among fitness tracker brands worldwide, from 17.2% to 15.6%.
In September 2026, Amazfit lost estimated Share of Search among fitness tracker brands worldwide, from 10.3% to 9.3%.
Estimated monthly branded searches for Polar worldwide fell 22.1% over 12 measured months, from 30.3K to 23.6K in September 2026.
How is Polar measured?
Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- fitness watch polar
- polar bike computer
- polar ignite
- polar smartwatch
- polar undercounter fridge
- polar vantage
- smartwatch polar
Do you work for Polar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Polar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.