Brandwave

How popular isNRS in search?

In September 2026, there were an estimated 730 branded searches for NRS worldwide which is up 17.7% over the last 12 months. NRS holds 0.13% estimated Share of Search among walking Frame brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Aspire66%
  2. Nitro20.6%
  3. Hero13.2%
  4. NRS0.13%
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Which walking Frame brands compete with NRS?

NRS against walking Frame brands worldwide, by month

Share of Search by month for Aspire, Nitro, Hero, NRS. The figures are in the table below the chart.

View monthly share of search table
MonthAspireNitroHeroNRS
Oct 202573.8%26%0.08%0.12%
Nov 202573.3%26.5%0.08%0.11%
Dec 202576.5%22.4%0.91%0.14%
Jan 202667.1%23.9%9%0.1%
Feb 202670.9%21.2%7.8%0.1%
Mar 202666.6%19.9%13.3%0.16%
Apr 202664.7%19.4%15.8%0.16%
May 202662.5%18.7%18.6%0.18%
Jun 202664.2%19.8%15.8%0.18%
Jul 202663.3%23.8%12.7%0.18%
Aug 202665.5%21.2%13.1%0.2%
Sep 202666%20.6%13.2%0.13%

  1. 1.Aspire

    66%

    Held 1st. 369K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Nitro

    20.6%

    Held 2nd. 115K estimated branded searches, -3.4% vs prior month. Share -0.6 points.

  3. 3.Hero

    13.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.NRS

    0.13%

    Held 4th. 730 estimated branded searches, -36% vs prior month. Share -0.1 points.

Compare search popularity between NRS and its closest rivals

Every comparison with NRS

How has branded search demand for NRS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NRS worldwide rose from 620 to 730.
  • Across the 12 months ending September 2026, NRS fell from 3rd to 4th among walking Frame brands worldwide.

How did search popularity change for walking Frame brands worldwide in September 2026?

  1. In September 2026, Aspire gained estimated Share of Search among walking Frame brands worldwide, from 65.5% to 66%.

  2. In September 2026, Nitro lost estimated Share of Search among walking Frame brands worldwide, from 21.2% to 20.6%.

  3. Estimated monthly branded searches for Hero worldwide rose 18874.4% over 12 measured months, from 390 to 74K in September 2026.

  4. Estimated monthly branded searches for NRS worldwide rose 17.7% over 12 measured months, from 620 to 730 in September 2026.

Where does NRS compete?

NRS is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Buoyancy Aid brands5th of 6<0.01%Show ranking
Drysuit brands5th of 60.03%Show ranking
Dry bag brands5th of 60.07%Show ranking
Kayak accessories6th of 60.1%Show ranking
Pfd brands3rd of 40.11%Show ranking
Walking Frame brands4th of 40.13%Shown above

How is NRS measured?

Brandwave collects information about searches that people make online using NRS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nrs dry bag
  • nrs gear

Do you work for NRS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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