Harmony vs NRS:Which is more popular by branded search?
In August 2026, Harmony had more branded searches than NRS among kayak accessories worldwide. Harmony was estimated to have 550K branded searches compared to NRS’s 1.1K, and held a 73.4% Share of Search versus NRS’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harmony or NRS?
Compare the kayak accessories people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harmony, NRS. The figures are in the table below the chart.
View monthly share of search table
| Month | Harmony | Scotty | Seattle Sports | YakAttack | Railblaza | NRS |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 21.8% | 3.6% | 0.87% | 0.87% | 0.08% |
| Nov 2025 | 70.2% | 25.7% | 1.9% | 1% | 1% | 0.09% |
| Dec 2025 | 70.2% | 25.7% | 1.9% | 1% | 1% | 0.11% |
| Jan 2026 | 74% | 22.2% | 2% | 0.89% | 0.89% | 0.08% |
| Feb 2026 | 74.1% | 22.2% | 1.6% | 1.1% | 0.89% | 0.07% |
| Mar 2026 | 73.5% | 22% | 2% | 1.3% | 1.1% | 0.12% |
| Apr 2026 | 73.5% | 22% | 2% | 1.3% | 1.1% | 0.12% |
| May 2026 | 73.5% | 22% | 1.6% | 1.6% | 1.1% | 0.14% |
| Jun 2026 | 69.4% | 25.4% | 1.9% | 1.9% | 1.2% | 0.16% |
| Jul 2026 | 69.6% | 25.5% | 1.5% | 1.9% | 1.3% | 0.16% |
| Aug 2026 | 73.4% | 22% | 2% | 1.3% | 1.1% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Harmony and NRS comparison changed over the last 12 months?
3 findings
- Harmony was ahead of NRS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harmony’s estimated Share of Search among kayak accessories worldwide moved from 72.8% to 73.4%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, NRS’s estimated Share of Search among kayak accessories worldwide moved from 0.08% to 0.15%, and its estimated monthly branded searches moved from 620 to 1.1K.
How did search popularity change for kayak accessories worldwide in August 2026?
2 changes
In August 2026, Harmony gained estimated Share of Search among kayak accessories worldwide, from 69.6% to 73.4%.
Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harmony’s and NRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.