How popular isNRS in search?
In August 2026, there were an estimated 1.1K branded searches for NRS worldwide which is up 83.9% over the last 11 months. NRS holds 0.15% estimated Share of Search among kayak accessories worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Harmony73.4%
Scotty22%- Seattle Sports2%
YakAttack1.3%- Railblaza1.1%
NRS0.15%
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Which kayak accessories compete with NRS?
Share of Search by month for Harmony, Scotty, NRS. The figures are in the table below the chart.
View monthly share of search table
| Month | Harmony | Scotty | Seattle Sports | YakAttack | Railblaza | NRS |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 21.8% | 3.6% | 0.87% | 0.87% | 0.08% |
| Nov 2025 | 70.2% | 25.7% | 1.9% | 1% | 1% | 0.09% |
| Dec 2025 | 70.2% | 25.7% | 1.9% | 1% | 1% | 0.11% |
| Jan 2026 | 74% | 22.2% | 2% | 0.89% | 0.89% | 0.08% |
| Feb 2026 | 74.1% | 22.2% | 1.6% | 1.1% | 0.89% | 0.07% |
| Mar 2026 | 73.5% | 22% | 2% | 1.3% | 1.1% | 0.12% |
| Apr 2026 | 73.5% | 22% | 2% | 1.3% | 1.1% | 0.12% |
| May 2026 | 73.5% | 22% | 1.6% | 1.6% | 1.1% | 0.14% |
| Jun 2026 | 69.4% | 25.4% | 1.9% | 1.9% | 1.2% | 0.16% |
| Jul 2026 | 69.6% | 25.5% | 1.5% | 1.9% | 1.3% | 0.16% |
| Aug 2026 | 73.4% | 22% | 2% | 1.3% | 1.1% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 550K | +22.2% | +3.8 points | |
| 2, held 2nd | 22% | 165K | 0% | -3.5 points | |
| 3, moved from 4th to 3rd | 2% | 14.8K | +49.5% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.3% | 9.9K | -18.2% | -0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.1% | 8.1K | 0% | -0.2 points | |
| 6, held 6th | 0.15% | 1.1K | +8.6% | 0 points |
1.Harmony
73.4%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3.8 points.
2.
Scotty22%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.5 points.
2%
Moved from 4th to 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.4 points.
1.3%
Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
1.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
NRS0.15%
Held 6th. 1.1K estimated branded searches, +8.6% vs prior month. Share 0 points.
Compare search popularity between NRS and its closest rivals
How has branded search demand for NRS changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NRS worldwide rose from 620 to 1.1K.
- Across the 11 months ending August 2026, NRS’s estimated Share of Search among kayak accessories worldwide held steady, from 0.08% to 0.15%.
How did search popularity change for kayak accessories worldwide in August 2026?
6 changes
In August 2026, Harmony gained estimated Share of Search among kayak accessories worldwide, from 69.6% to 73.4%.
In August 2026, Scotty lost estimated Share of Search among kayak accessories worldwide, from 25.5% to 22%.
In August 2026, YakAttack lost estimated Share of Search among kayak accessories worldwide, from 1.9% to 1.3%.
In August 2026, Seattle Sports rose from 4th to 3rd among kayak accessories worldwide.
Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.
Estimated monthly branded searches for Railblaza worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Where does NRS compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kayak accessories | 6th of 6 | 0.15% | Shown above |
| Dry bag brands | 5th of 6 | 0.37% | Show ranking |
How is NRS measured?
Brandwave collects information about searches that people make online using NRS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nrs dry bag
- nrs gear
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Is NRS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.