Brandwave

NRS vs Railblaza:Which is searched more?

In August 2026, Railblaza had more branded searches than NRS among kayak accessories worldwide. Railblaza was estimated to have 8.1K branded searches compared to NRS’s 1.1K, and held a 1.1% Share of Search versus NRS’s 0.15%. These are worldwide searches for English-language branded terms.

Share of Search among kayak accessories worldwide in August 2026Which is more popular in search, NRS or Railblaza?
NRS0.15%1.1K searches
vs
Railblaza1.1%8.1K searches

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Which is more popular in search, NRS or Railblaza?

Compare the kayak accessories people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NRS and Railblaza among kayak accessories worldwide, by month

Share of Search by month for Railblaza, NRS. The figures are in the table below the chart.

View monthly share of search table
MonthRailblazaNRS
Oct 20250.87%0.08%
Nov 20251%0.09%
Dec 20251%0.11%
Jan 20260.89%0.08%
Feb 20260.89%0.07%
Mar 20261.1%0.12%
Apr 20261.1%0.12%
May 20261.1%0.14%
Jun 20261.2%0.16%
Jul 20261.3%0.16%
Aug 20261.1%0.15%
Sep 2026——

How has the NRS and Railblaza comparison changed over the last 12 months?

  • Railblaza was ahead of NRS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, NRS’s estimated Share of Search among kayak accessories worldwide moved from 0.08% to 0.15%, and its estimated monthly branded searches moved from 620 to 1.1K.
  • Across the 11 months ending August 2026, Railblaza’s estimated Share of Search among kayak accessories worldwide moved from 0.87% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for kayak accessories worldwide in August 2026?

  1. Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.

  2. Estimated monthly branded searches for Railblaza worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using NRS’s and Railblaza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NRS

2 branded search terms

  • nrs dry bag
  • nrs gear

Railblaza

1 branded search term

  • railblaza

How the Brand Demand Index is measured

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