Helly Hansen vs NRS:Which is searched more?
In September 2026, Helly Hansen had more branded searches than NRS among buoyancy Aid brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to NRS’s 730, and held a 99.6% Share of Search versus NRS’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Helly Hansen or NRS?
Compare the buoyancy aid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Helly Hansen, NRS. The figures are in the table below the chart.
View monthly share of search table
| Month | Helly Hansen | Crewsaver | NRS | Baltic |
|---|---|---|---|---|
| Oct 2025 | 99.7% | 0.23% | 0.08% | <0.01% |
| Nov 2025 | 99.8% | 0.13% | 0.04% | <0.01% |
| Dec 2025 | 99.8% | 0.13% | 0.07% | <0.01% |
| Jan 2026 | 99.8% | 0.16% | 0.06% | <0.01% |
| Feb 2026 | 99.7% | 0.24% | 0.08% | 0.01% |
| Mar 2026 | 99.4% | 0.42% | 0.2% | 0.02% |
| Apr 2026 | 99.2% | 0.51% | 0.24% | 0.03% |
| May 2026 | 99.3% | 0.42% | 0.23% | 0.03% |
| Jun 2026 | 99.2% | 0.51% | 0.28% | 0.04% |
| Jul 2026 | 99.2% | 0.51% | 0.28% | 0.05% |
| Aug 2026 | 99.3% | 0.42% | 0.25% | 0.03% |
| Sep 2026 | 99.6% | 0.29% | 0.13% | 0.02% |
How has the Helly Hansen and NRS comparison changed over the last 12 months?
3 findings
- Helly Hansen was ahead of NRS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among buoyancy Aid brands worldwide moved from 99.7% to 99.6%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, NRS’s estimated Share of Search among buoyancy Aid brands worldwide moved from 0.08% to 0.13%, and its estimated monthly branded searches moved from 620 to 730.
How did search popularity change for buoyancy Aid brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for NRS worldwide rose 17.7% over 12 measured months, from 620 to 730 in September 2026.
Estimated monthly branded searches for Helly Hansen worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Helly Hansen’s and NRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helly Hansen
1 branded search term
- hellyhansen
NRS
2 branded search terms
- nrs dry bag
- nrs gear
Put your own brand in this comparison
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