Brandwave

How popular isNRS in search?

In September 2026, there were an estimated 730 branded searches for NRS worldwide which is up 17.7% over the last 12 months. NRS holds 0.11% estimated Share of Search among pfd brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Onyx98.8%
  2. Kayak0.97%
  3. NRS0.11%
  4. Stohlquist0.11%
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Which pfd brands compete with NRS?

NRS against pfd brands worldwide, by month

Share of Search by month for Onyx, NRS. The figures are in the table below the chart.

View monthly share of search table
MonthOnyxKayakNRSStohlquist
Oct 202599.1%0.8%0.06%0.07%
Nov 202599.1%0.79%0.07%0.07%
Dec 202599%0.79%0.08%0.09%
Jan 202698.8%0.97%0.08%0.11%
Feb 202698.6%1.2%0.08%0.11%
Mar 202698.3%1.4%0.11%0.12%
Apr 202698.3%1.4%0.13%0.15%
May 202698.2%1.4%0.15%0.19%
Jun 202698.4%1.2%0.15%0.23%
Jul 202698.4%1.2%0.15%0.23%
Aug 202698.5%1.2%0.17%0.15%
Sep 202698.8%0.97%0.11%0.11%

  1. 1.Onyx

    98.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Kayak

    0.97%

    Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  3. 3.NRS

    0.11%

    Held 3rd. 730 estimated branded searches, -36% vs prior month. Share -0.1 points.

  4. 4.Stohlquist

    0.11%

    Held 4th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare search popularity between NRS and its closest rivals

Every comparison with NRS

How has branded search demand for NRS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NRS worldwide rose from 620 to 730.
  • Across the 12 months ending September 2026, NRS rose from 4th to 3rd among pfd brands worldwide.

How did search popularity change for pfd brands worldwide in September 2026?

  1. Estimated monthly branded searches for NRS worldwide rose 17.7% over 12 measured months, from 620 to 730 in September 2026.

  2. Estimated monthly branded searches for Onyx worldwide fell 32.7% over 12 measured months, from 1M to 673K in September 2026.

  3. Estimated monthly branded searches for Kayak worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does NRS compete?

NRS is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Buoyancy Aid brands5th of 6<0.01%Show ranking
Drysuit brands5th of 60.03%Show ranking
Dry bag brands5th of 60.07%Show ranking
Kayak accessories6th of 60.1%Show ranking
Pfd brands3rd of 40.11%Shown above
Walking Frame brands4th of 40.13%Show ranking

How is NRS measured?

Brandwave collects information about searches that people make online using NRS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nrs dry bag
  • nrs gear

Do you work for NRS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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