Brandwave

How popular isNitro in search?

In September 2026, there were an estimated 115K branded searches for Nitro worldwide which is down 11.5% over the last 12 months. Nitro holds 0.13% estimated Share of Search among PDF editing software worldwide and is ranked 7th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. iLovePDF89.1%
  2. Adobe Acrobat5.2%
  3. Sejda3.2%
  4. PDF241.7%
  5. PDFgear0.35%
  6. Foxit0.16%
  7. Nitro0.13%
  8. Xodo0.07%
  9. PDF Expert0.04%
  10. Smallpdf<0.01%
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Where does Nitro compete?

Nitro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
PDF editing software7th of 100.13%Shown below
PDF editors5th of 80.14%Show ranking
Snowboard boots4th of 61.5%Show ranking
PDF editing platforms4th of 54.8%Show ranking

Which PDF editing software compete with Nitro?

Nitro against PDF editing software worldwide, by month

Share of Search by month for iLovePDF, Adobe Acrobat, Sejda, Nitro. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFAdobe AcrobatSejdaPDF24PDFgearFoxitNitroXodoPDF ExpertSmallpdf
Oct 202586.3%7.6%3.5%1.6%0.38%0.26%0.17%0.12%0.06%<0.01%
Nov 202587.5%6.5%3.5%1.6%0.32%0.21%0.17%0.12%0.06%<0.01%
Dec 202587.5%6.2%3.9%1.4%0.42%0.23%0.16%0.13%0.06%<0.01%
Jan 202686.2%7.2%3.8%1.7%0.51%0.23%0.19%0.13%0.07%<0.01%
Feb 202685.7%7.9%3.8%1.7%0.41%0.23%0.15%0.1%0.06%<0.01%
Mar 202687.2%6.7%3.5%1.6%0.47%0.21%0.14%0.1%0.06%<0.01%
Apr 202687.8%6.1%3.6%1.6%0.48%0.21%0.14%0.1%0.05%<0.01%
May 202687.6%6.3%3.5%1.6%0.39%0.21%0.14%0.1%0.05%<0.01%
Jun 202689%5.6%3.2%1.4%0.35%0.16%0.13%0.07%0.04%<0.01%
Jul 202687.9%6%3.6%1.6%0.48%0.17%0.17%0.08%0.04%<0.01%
Aug 202688.7%5.2%3.6%1.6%0.39%0.18%0.15%0.08%0.04%<0.01%
Sep 202689.1%5.2%3.2%1.7%0.35%0.16%0.13%0.07%0.04%<0.01%

  1. 1.iLovePDF

    89.1%

    Held 1st. 62.1M estimated branded searches, +12.3% vs prior month. Share +0.3 points.

  2. 2.Adobe Acrobat

    5.2%

    Held 2nd. 3.6M estimated branded searches, +11.6% vs prior month. Share 0 points.

  3. 3.Sejda

    3.2%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.PDF24

    1.7%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.1 points.

  5. 5.PDFgear

    0.35%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Foxit

    0.16%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Nitro

    0.13%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Xodo

    0.07%

    Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.PDF Expert

    0.04%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Smallpdf

    <0.01%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nitro and its closest rivals

Every comparison with Nitro

How has branded search demand for Nitro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nitro worldwide fell from 130K to 115K.
  • Across the 12 months ending September 2026, Nitro’s estimated Share of Search among PDF editing software worldwide held steady, from 0.17% to 0.13%.

How did search popularity change for PDF editing software worldwide in September 2026?

  1. Estimated monthly branded searches for PDF24 worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.

  2. Estimated monthly branded searches for iLovePDF worldwide rose 12.3% over 12 measured months, from 55.3M to 62.1M in September 2026.

  3. Estimated monthly branded searches for Foxit worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  4. Estimated monthly branded searches for Xodo worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

  5. Estimated monthly branded searches for PDF Expert worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  6. Estimated monthly branded searches for Adobe Acrobat worldwide fell 25.5% over 12 measured months, from 4.9M to 3.6M in September 2026.

How is Nitro measured?

Brandwave collects information about searches that people make online using Nitro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • nitro pdf
  • nitro pdf editor
  • nitro pdf pro

Do you work for Nitro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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