Brandwave

PDF editing platforms:Which brands are most popular in search?

In August 2026, Smallpdf was the most searched among PDF editing platforms worldwide, with an estimated 1.5M branded searches and 63.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Smallpdf63.7%
  2. Foxit18.2%
  3. PDF-XChange9.3%
  4. Nitro4.9%
  5. pdfFiller3.8%

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Share of SearchLeaderboard

Compare services and tools used to edit and work with PDF documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among PDF editing platforms worldwide, by month

Share of Search by month for Smallpdf, Foxit, PDF-XChange, Nitro, pdfFiller. The figures are in the table below the chart.

View monthly share of search table
MonthSmallpdfFoxitPDF-XChangeNitropdfFiller
Oct 202561.5%19.5%9.9%4.3%4.9%
Nov 202564.4%17.7%9.3%4.6%4%
Dec 202565.7%17.8%8.6%3.8%4.1%
Jan 202663.2%17.4%10.1%4.5%4.8%
Feb 202666.1%17.7%8.4%3.8%4%
Mar 202663.6%17.5%10.2%3.8%5%
Apr 202664.7%17.9%9.6%3.9%4%
May 202667.2%16.5%8.8%4%3.4%
Jun 202669.5%14.7%8.1%3.8%3.9%
Jul 202664.5%17.3%9.4%5.3%3.5%
Aug 202663.7%18.2%9.3%4.9%3.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Smallpdf

    63.7%

    held 1st · 1.5M estimated branded searches · -8.7% vs prior month · -0.8 points

  2. 2.Foxit

    18.2%

    held 2nd · 442K estimated branded searches · -2.4% vs prior month · +1 points

  3. 3.PDF-XChange

    9.3%

    held 3rd · 226K estimated branded searches · -7.9% vs prior month · 0 points

  4. 4.Nitro

    4.9%

    held 4th · 120K estimated branded searches · -14.1% vs prior month · -0.4 points

  5. 5.pdfFiller

    3.8%

    held 5th · 93K estimated branded searches · 0% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among PDF editing platforms worldwide?

In August 2026, Smallpdf was the most searched among PDF editing platforms worldwide, with an estimated 1.5M branded searches and 63.7% estimated Share of Search within this set. Foxit is in 2nd place, 45.5 percentage points behind at 18.2% Share of Search.

Global PDF editing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Smallpdf61.5% → 63.7%69.5%Jun 202661.5%Oct 20251st
Foxit19.5% → 18.2%19.5%Oct 202514.7%Jun 20262nd
PDF-XChange9.9% → 9.3%10.2%Mar 20268.1%Jun 20263rd
Nitro4.3% → 4.9%5.3%Jul 20263.8%Mar 20265th → 4th
pdfFiller4.9% → 3.8%5%Mar 20263.4%May 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide increased from 61.5% to 63.7%.
  • Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF editing platforms worldwide decreased from 19.5% to 18.2%.
  • Across the 11 months ending August 2026, PDF-XChange’s estimated Share of Search among PDF editing platforms worldwide decreased from 9.9% to 9.3%.
  • Across the 11 months ending August 2026, Nitro’s estimated Share of Search among PDF editing platforms worldwide increased from 4.3% to 4.9%.
  • Across the 11 months ending August 2026, pdfFiller’s estimated Share of Search among PDF editing platforms worldwide decreased from 4.9% to 3.8%.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide peaked at 69.5% in June 2026 and was lowest at 61.5% in October 2025.
  • Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF editing platforms worldwide peaked at 19.5% in October 2025 and was lowest at 14.7% in June 2026.
  • Across the 11 months ending August 2026, PDF-XChange’s estimated Share of Search among PDF editing platforms worldwide peaked at 10.2% in March 2026 and was lowest at 8.1% in June 2026.
  • Across the 11 months ending August 2026, Nitro’s estimated Share of Search among PDF editing platforms worldwide peaked at 5.3% in July 2026 and was lowest at 3.8% in March 2026.
  • Across the 11 months ending August 2026, pdfFiller’s estimated Share of Search among PDF editing platforms worldwide peaked at 5% in March 2026 and was lowest at 3.4% in May 2026.
  • Across the 11 months ending August 2026, Nitro rose from 5th to 4th among PDF editing platforms worldwide.
  • Across the 11 months ending August 2026, pdfFiller fell from 4th to 5th among PDF editing platforms worldwide.

How did search popularity change for PDF editing platforms worldwide in August 2026?

  1. In August 2026, Foxit gained estimated Share of Search among PDF editing platforms worldwide, from 17.3% to 18.2%.

  2. In August 2026, Smallpdf lost estimated Share of Search among PDF editing platforms worldwide, from 64.5% to 63.7%.

  3. Estimated monthly branded searches for pdfFiller worldwide fell 37.1% over 11 measured months, from 148K to 93K in August 2026.

  4. Estimated monthly branded searches for PDF-XChange worldwide fell 24.8% over 11 measured months, from 300K to 226K in August 2026.

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