Brandwave

Foxit vs Smallpdf:Which is more popular by branded search?

In August 2026, Smallpdf had more branded searches than Foxit among PDF editing platforms worldwide. Smallpdf was estimated to have 1.5M branded searches compared to Foxit’s 442K, and held a 63.7% Share of Search versus Foxit’s 18.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among PDF editing platforms worldwide in August 2026Which is more popular in search, Foxit or Smallpdf?
Foxit18.2%442K searches
vs
Smallpdf63.7%1.5M searches

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Which is more popular in search, Foxit or Smallpdf?

Compare services and tools used to edit and work with PDF documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Foxit and Smallpdf among PDF editing platforms worldwide, by month

Share of Search by month for Smallpdf, Foxit. The figures are in the table below the chart.

View monthly share of search table
MonthSmallpdfFoxitPDF-XChangeNitropdfFiller
Oct 202561.5%19.5%9.9%4.3%4.9%
Nov 202564.4%17.7%9.3%4.6%4%
Dec 202565.7%17.8%8.6%3.8%4.1%
Jan 202663.2%17.4%10.1%4.5%4.8%
Feb 202666.1%17.7%8.4%3.8%4%
Mar 202663.6%17.5%10.2%3.8%5%
Apr 202664.7%17.9%9.6%3.9%4%
May 202667.2%16.5%8.8%4%3.4%
Jun 202669.5%14.7%8.1%3.8%3.9%
Jul 202664.5%17.3%9.4%5.3%3.5%
Aug 202663.7%18.2%9.3%4.9%3.8%
Sep 2026—————

How has the Foxit and Smallpdf comparison changed over the last 12 months?

  • Smallpdf was ahead of Foxit in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF editing platforms worldwide moved from 19.5% to 18.2%, and its estimated monthly branded searches moved from 593K to 442K.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide moved from 61.5% to 63.7%, and its estimated monthly branded searches moved from 1.9M to 1.5M.

How did search popularity change for PDF editing platforms worldwide in August 2026?

  1. In August 2026, Foxit gained estimated Share of Search among PDF editing platforms worldwide, from 17.3% to 18.2%.

  2. In August 2026, Smallpdf lost estimated Share of Search among PDF editing platforms worldwide, from 64.5% to 63.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Foxit’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Foxit

8 branded search terms

  • foxit
  • foxit app
  • foxit com
  • foxit pdf
  • foxit pdf editor
  • foxit reader
  • foxit software
  • pdf foxit

Smallpdf

8 branded search terms

  • pdf editor smallpdf
  • pdf smallpdf
  • smallpdf
  • smallpdf app
  • smallpdf com
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf software

How the Brand Demand Index is measured

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