Brandwave

PDF editors:Which are searched most?

In September 2026, Canva was the most searched among PDF editors worldwide, with an estimated 189M branded searches and 73.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Canva73.8%
  2. iLovePDF24.3%
  3. Sejda0.88%
  4. Smallpdf0.6%
  5. Foxit0.18%
  6. PDF-XChange0.1%
  7. PDFescape0.06%
  8. Nitro0.05%
  9. pdfFiller0.04%

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Share of SearchLeaderboard

Compare the PDF editors teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among PDF editors worldwide, by month

Share of Search by month for Canva, iLovePDF. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaiLovePDFSejdaSmallpdfFoxitPDF-XChangePDFescapeNitropdfFiller
Oct 202579.1%19%0.77%0.63%0.2%0.1%0.1%0.04%0.05%
Nov 202575.7%22.2%0.9%0.74%0.21%0.11%0.1%0.05%0.05%
Dec 202573.4%24.1%1.1%0.87%0.24%0.12%0.1%0.05%0.05%
Jan 202677.1%20.7%0.91%0.75%0.21%0.12%0.1%0.05%0.06%
Feb 202677.1%20.7%0.91%0.77%0.21%0.1%0.08%0.05%0.05%
Mar 202675.7%22.1%0.9%0.74%0.21%0.12%0.08%0.04%0.06%
Apr 202675.8%22.1%0.89%0.74%0.21%0.11%0.08%0.04%0.05%
May 202675.8%22.1%0.89%0.74%0.18%0.1%0.08%0.04%0.04%
Jun 202669.8%27.8%1%0.93%0.2%0.11%0.07%0.05%0.05%
Jul 202668.1%29.3%1.2%0.88%0.24%0.13%0.09%0.07%0.05%
Aug 202672.1%25.7%1%0.71%0.21%0.1%0.08%0.06%0.04%
Sep 202673.8%24.3%0.88%0.6%0.18%0.1%0.06%0.05%0.04%

This month’s ranking, September 2026

  1. 1.Canva

    73.8%

    Held 1st. 189M estimated branded searches, +21.5% vs prior month. Share +1.7 points.

  2. 2.iLovePDF

    24.3%

    Held 2nd. 62.1M estimated branded searches, +12.3% vs prior month. Share -1.4 points.

  3. 3.Sejda

    0.88%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Smallpdf

    0.6%

    Held 4th. 1.5M estimated branded searches, -0.16% vs prior month. Share -0.1 points.

  5. 5.Foxit

    0.18%

    Held 5th. 453K estimated branded searches, +2.5% vs prior month. Share 0 points.

  6. 6.PDF-XChange

    0.1%

    Held 6th. 245K estimated branded searches, +8.7% vs prior month. Share 0 points.

  7. 7.PDFescape

    0.06%

    Held 7th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Nitro

    0.05%

    Held 8th. 115K estimated branded searches, -3.4% vs prior month. Share 0 points.

  9. 9.pdfFiller

    0.04%

    Held 9th. 92K estimated branded searches, +0.29% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among PDF editors worldwide?

In September 2026, Canva was the most searched among PDF editors worldwide, with an estimated 189M branded searches and 73.8% estimated Share of Search within this set. iLovePDF is in 2nd place, 49.5 percentage points behind at 24.3% Share of Search.

Global PDF editors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Canva79.1% → 73.8%79.1%Oct 202568.1%Jul 20261st
iLovePDF19% → 24.3%29.3%Jul 202619%Oct 20252nd
Sejda0.77% → 0.88%1.2%Jul 20260.77%Oct 20253rd
Smallpdf0.63% → 0.6%0.93%Jun 20260.6%Sep 20264th
Foxit0.2% → 0.18%0.24%Jul 20260.18%Sep 20265th
PDF-XChange0.1%0.13%Jul 20260.1%Sep 20267th → 6th
PDFescape0.1% → 0.06%0.1%Oct 20250.06%Sep 20266th → 7th
Nitro0.04% → 0.05%0.07%Jul 20260.04%Apr 20269th → 8th
pdfFiller0.05% → 0.04%0.06%Mar 20260.04%Sep 20268th → 9th

Each finding as a sentence

  • Across the 12 months ending September 2026, Canva’s estimated Share of Search among PDF editors worldwide decreased from 79.1% to 73.8%.
  • Across the 12 months ending September 2026, iLovePDF’s estimated Share of Search among PDF editors worldwide increased from 19% to 24.3%.
  • Across the 12 months ending September 2026, Canva’s estimated Share of Search among PDF editors worldwide peaked at 79.1% in October 2025 and was lowest at 68.1% in July 2026.
  • Across the 12 months ending September 2026, iLovePDF’s estimated Share of Search among PDF editors worldwide peaked at 29.3% in July 2026 and was lowest at 19% in October 2025.
  • Across the 12 months ending September 2026, PDF-XChange rose from 7th to 6th among PDF editors worldwide.
  • Across the 12 months ending September 2026, PDFescape fell from 6th to 7th among PDF editors worldwide.
  • Across the 12 months ending September 2026, Nitro rose from 9th to 8th among PDF editors worldwide.
  • Across the 12 months ending September 2026, pdfFiller fell from 8th to 9th among PDF editors worldwide.
  • Across the 12 months ending September 2026, Sejda, Smallpdf and Foxit held steady: their estimated Share of Search among PDF editors worldwide each moved less than 0.5 percentage points.

How did search popularity change for PDF editors worldwide in September 2026?

  1. In September 2026, Canva gained estimated Share of Search among PDF editors worldwide, from 72.1% to 73.8%.

  2. In September 2026, iLovePDF lost estimated Share of Search among PDF editors worldwide, from 25.7% to 24.3%.

  3. Estimated monthly branded searches for PDFescape worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  4. Estimated monthly branded searches for pdfFiller worldwide fell 36.7% over 12 measured months, from 145K to 92K in September 2026.

  5. Estimated monthly branded searches for Foxit worldwide fell 23.6% over 12 measured months, from 592K to 453K in September 2026.

  6. Estimated monthly branded searches for PDF-XChange worldwide fell 18.3% over 12 measured months, from 300K to 245K in September 2026.

  7. Estimated monthly branded searches for Smallpdf worldwide fell 17.4% over 12 measured months, from 1.8M to 1.5M in September 2026.

  8. Estimated monthly branded searches for Nitro worldwide fell 11.5% over 12 measured months, from 130K to 115K in September 2026.

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