Brandwave

How popular isSmallpdf in search?

In September 2026, there were an estimated 1.5M branded searches for Smallpdf worldwide which is down 17.4% over the last 12 months. Smallpdf holds 2.3% estimated Share of Search among PDF editors worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. iLovePDF92.8%
  2. Sejda3.3%
  3. Smallpdf2.3%
  4. Foxit0.68%
  5. PDF-XChange0.37%
  6. PDFescape0.25%
  7. Nitro0.17%
  8. pdfFiller0.14%
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Which PDF editors compete with Smallpdf?

Smallpdf against PDF editors worldwide, by month

Share of Search by month for iLovePDF, Sejda, Smallpdf. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFSejdaSmallpdfFoxitPDF-XChangePDFescapeNitropdfFiller
Oct 202590.9%3.7%3%0.97%0.49%0.49%0.21%0.24%
Nov 202591.2%3.7%3%0.85%0.45%0.41%0.22%0.19%
Dec 202590.6%4%3.3%0.9%0.44%0.36%0.19%0.2%
Jan 202690.4%4%3.3%0.92%0.53%0.44%0.23%0.25%
Feb 202690.5%4%3.4%0.92%0.44%0.36%0.2%0.2%
Mar 202691.2%3.7%3%0.85%0.49%0.33%0.18%0.24%
Apr 202691.3%3.7%3%0.85%0.45%0.33%0.18%0.19%
May 202691.4%3.7%3.1%0.76%0.41%0.33%0.18%0.16%
Jun 202692%3.3%3.1%0.66%0.36%0.24%0.17%0.17%
Jul 202691.7%3.7%2.8%0.75%0.41%0.27%0.23%0.15%
Aug 202692%3.7%2.5%0.73%0.38%0.27%0.2%0.15%
Sep 202692.8%3.3%2.3%0.68%0.37%0.25%0.17%0.14%

  1. 1.iLovePDF

    92.8%

    Held 1st. 62.1M estimated branded searches, +12.3% vs prior month. Share +0.8 points.

  2. 2.Sejda

    3.3%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Smallpdf

    2.3%

    Held 3rd. 1.5M estimated branded searches, -0.16% vs prior month. Share -0.3 points.

  4. 4.Foxit

    0.68%

    Held 4th. 453K estimated branded searches, +2.5% vs prior month. Share -0.1 points.

  5. 5.PDF-XChange

    0.37%

    Held 5th. 245K estimated branded searches, +8.7% vs prior month. Share 0 points.

  6. 6.PDFescape

    0.25%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Nitro

    0.17%

    Held 7th. 115K estimated branded searches, -3.4% vs prior month. Share 0 points.

  8. 8.pdfFiller

    0.14%

    Held 8th. 92K estimated branded searches, +0.29% vs prior month. Share 0 points.

Compare search popularity between Smallpdf and its closest rivals

Every comparison with Smallpdf

How has branded search demand for Smallpdf changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smallpdf worldwide fell from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Smallpdf’s estimated Share of Search among PDF editors worldwide decreased from 3% to 2.3%.
  • Across the 12 months ending September 2026, Smallpdf’s estimated Share of Search among PDF editors worldwide peaked at 3.4% in February 2026 and was lowest at 2.3% in September 2026.

How did search popularity change for PDF editors worldwide in September 2026?

  1. In September 2026, iLovePDF gained estimated Share of Search among PDF editors worldwide, from 92% to 92.8%.

  2. Smallpdf’s estimated Share of Search among PDF editors worldwide has lost ground for 3 months in a row, from 3.1% to 2.3% in September 2026.

  3. Estimated monthly branded searches for PDFescape worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  4. Estimated monthly branded searches for pdfFiller worldwide fell 36.7% over 12 measured months, from 145K to 92K in September 2026.

  5. Estimated monthly branded searches for Foxit worldwide fell 23.6% over 12 measured months, from 592K to 453K in September 2026.

  6. Estimated monthly branded searches for PDF-XChange worldwide fell 18.3% over 12 measured months, from 300K to 245K in September 2026.

Where does Smallpdf compete?

Smallpdf is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
PDF editing software4th of 102.1%Show ranking
PDF tools4th of 62.2%Show ranking
PDF editors3rd of 82.3%Shown above
PDF editing platforms1st of 562.7%Show ranking

How is Smallpdf measured?

Brandwave collects information about searches that people make online using Smallpdf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • pdf editor smallpdf
  • pdf smallpdf
  • smallpdf
  • smallpdf app
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf software

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How the Brand Demand Index is measured

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