PDF24 vs Smallpdf:Which is searched more?
In August 2026, PDF24 had more branded searches than Smallpdf among PDF editing software worldwide. PDF24 was estimated to have 2M branded searches compared to Smallpdf’s 1.5M, and held a 3.1% Share of Search versus Smallpdf’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PDF24 or Smallpdf?
Compare the pdf editing software businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PDF24, Smallpdf. The figures are in the table below the chart.
View monthly share of search table
| Month | PDF24 | Smallpdf |
|---|---|---|
| Oct 2025 | 3% | 2.8% |
| Nov 2025 | 3% | 2.8% |
| Dec 2025 | 2.7% | 3% |
| Jan 2026 | 3.2% | 3% |
| Feb 2026 | 3.2% | 3.1% |
| Mar 2026 | 3% | 2.8% |
| Apr 2026 | 3% | 2.8% |
| May 2026 | 3% | 2.8% |
| Jun 2026 | 2.7% | 2.9% |
| Jul 2026 | 3% | 2.6% |
| Aug 2026 | 3.1% | 2.4% |
| Sep 2026 | — | — |
How has the PDF24 and Smallpdf comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Smallpdf took it in December 2025, PDF24 took it in January 2026, Smallpdf took it in June 2026, PDF24 took it in July 2026.
- Across the 11 months ending August 2026, PDF24’s estimated Share of Search among PDF editing software worldwide moved from 3% to 3.1%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing software worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 1.9M to 1.5M.
How did search popularity change for PDF editing software worldwide in August 2026?
1 change
Estimated monthly branded searches for Smallpdf worldwide fell 17.6% over 11 measured months, from 1.9M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PDF24’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.