Brandwave

How popular isSmallpdf in search?

In August 2026, there were an estimated 1.5M branded searches for Smallpdf worldwide which is down 17.6% over the last 11 months. Smallpdf holds 63.7% estimated Share of Search among PDF editing platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Smallpdf63.7%
  2. Foxit18.2%
  3. PDF-XChange9.3%
  4. Nitro4.9%
  5. pdfFiller3.8%
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Which PDF editing platforms compete with Smallpdf?

Smallpdf against PDF editing platforms worldwide, by month

Share of Search by month for Smallpdf, Foxit, PDF-XChange, Nitro, pdfFiller. The figures are in the table below the chart.

View monthly share of search table
MonthSmallpdfFoxitPDF-XChangeNitropdfFiller
Oct 202561.5%19.5%9.9%4.3%4.9%
Nov 202564.4%17.7%9.3%4.6%4%
Dec 202565.7%17.8%8.6%3.8%4.1%
Jan 202663.2%17.4%10.1%4.5%4.8%
Feb 202666.1%17.7%8.4%3.8%4%
Mar 202663.6%17.5%10.2%3.8%5%
Apr 202664.7%17.9%9.6%3.9%4%
May 202667.2%16.5%8.8%4%3.4%
Jun 202669.5%14.7%8.1%3.8%3.9%
Jul 202664.5%17.3%9.4%5.3%3.5%
Aug 202663.7%18.2%9.3%4.9%3.8%
Sep 2026—————

  1. 1.Smallpdf

    63.7%

    held 1st · 1.5M estimated branded searches · -8.7% vs prior month · -0.8 points

  2. 2.Foxit

    18.2%

    held 2nd · 442K estimated branded searches · -2.4% vs prior month · +1 points

  3. 3.PDF-XChange

    9.3%

    held 3rd · 226K estimated branded searches · -7.9% vs prior month · 0 points

  4. 4.Nitro

    4.9%

    held 4th · 120K estimated branded searches · -14.1% vs prior month · -0.4 points

  5. 5.pdfFiller

    3.8%

    held 5th · 93K estimated branded searches · 0% vs prior month · +0.3 points

Compare search popularity between Smallpdf and its closest rivals

How has branded search demand for Smallpdf changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smallpdf worldwide fell from 1.9M to 1.5M.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide increased from 61.5% to 63.7%.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide peaked at 69.5% in June 2026 and was lowest at 61.5% in October 2025.

How did search popularity change for PDF editing platforms worldwide in August 2026?

  1. In August 2026, Foxit gained estimated Share of Search among PDF editing platforms worldwide, from 17.3% to 18.2%.

  2. In August 2026, Smallpdf lost estimated Share of Search among PDF editing platforms worldwide, from 64.5% to 63.7%.

  3. Estimated monthly branded searches for pdfFiller worldwide fell 37.1% over 11 measured months, from 148K to 93K in August 2026.

  4. Estimated monthly branded searches for PDF-XChange worldwide fell 24.8% over 11 measured months, from 300K to 226K in August 2026.

How is Smallpdf measured?

Brandwave collects information about searches that people make online using Smallpdf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • pdf editor smallpdf
  • pdf smallpdf
  • smallpdf
  • smallpdf app
  • smallpdf com
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf software

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How the Brand Demand Index is measured

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