Brandwave

How popular isNitro in search?

In September 2026, there were an estimated 115K branded searches for Nitro worldwide which is down 11.5% over the last 12 months. Nitro holds 0.17% estimated Share of Search among PDF editors worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. iLovePDF92.8%
  2. Sejda3.3%
  3. Smallpdf2.3%
  4. Foxit0.68%
  5. PDF-XChange0.37%
  6. PDFescape0.25%
  7. Nitro0.17%
  8. pdfFiller0.14%
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Which PDF editors compete with Nitro?

Nitro against PDF editors worldwide, by month

Share of Search by month for iLovePDF, Sejda, Smallpdf, Nitro. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFSejdaSmallpdfFoxitPDF-XChangePDFescapeNitropdfFiller
Oct 202590.9%3.7%3%0.97%0.49%0.49%0.21%0.24%
Nov 202591.2%3.7%3%0.85%0.45%0.41%0.22%0.19%
Dec 202590.6%4%3.3%0.9%0.44%0.36%0.19%0.2%
Jan 202690.4%4%3.3%0.92%0.53%0.44%0.23%0.25%
Feb 202690.5%4%3.4%0.92%0.44%0.36%0.2%0.2%
Mar 202691.2%3.7%3%0.85%0.49%0.33%0.18%0.24%
Apr 202691.3%3.7%3%0.85%0.45%0.33%0.18%0.19%
May 202691.4%3.7%3.1%0.76%0.41%0.33%0.18%0.16%
Jun 202692%3.3%3.1%0.66%0.36%0.24%0.17%0.17%
Jul 202691.7%3.7%2.8%0.75%0.41%0.27%0.23%0.15%
Aug 202692%3.7%2.5%0.73%0.38%0.27%0.2%0.15%
Sep 202692.8%3.3%2.3%0.68%0.37%0.25%0.17%0.14%

  1. 1.iLovePDF

    92.8%

    Held 1st. 62.1M estimated branded searches, +12.3% vs prior month. Share +0.8 points.

  2. 2.Sejda

    3.3%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Smallpdf

    2.3%

    Held 3rd. 1.5M estimated branded searches, -0.16% vs prior month. Share -0.3 points.

  4. 4.Foxit

    0.68%

    Held 4th. 453K estimated branded searches, +2.5% vs prior month. Share -0.1 points.

  5. 5.PDF-XChange

    0.37%

    Held 5th. 245K estimated branded searches, +8.7% vs prior month. Share 0 points.

  6. 6.PDFescape

    0.25%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Nitro

    0.17%

    Held 7th. 115K estimated branded searches, -3.4% vs prior month. Share 0 points.

  8. 8.pdfFiller

    0.14%

    Held 8th. 92K estimated branded searches, +0.29% vs prior month. Share 0 points.

Compare search popularity between Nitro and its closest rivals

Every comparison with Nitro

How has branded search demand for Nitro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nitro worldwide fell from 130K to 115K.
  • Across the 12 months ending September 2026, Nitro rose from 8th to 7th among PDF editors worldwide.

How did search popularity change for PDF editors worldwide in September 2026?

  1. In September 2026, iLovePDF gained estimated Share of Search among PDF editors worldwide, from 92% to 92.8%.

  2. Smallpdf’s estimated Share of Search among PDF editors worldwide has lost ground for 3 months in a row, from 3.1% to 2.3% in September 2026.

  3. Estimated monthly branded searches for PDFescape worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  4. Estimated monthly branded searches for pdfFiller worldwide fell 36.7% over 12 measured months, from 145K to 92K in September 2026.

  5. Estimated monthly branded searches for Foxit worldwide fell 23.6% over 12 measured months, from 592K to 453K in September 2026.

  6. Estimated monthly branded searches for PDF-XChange worldwide fell 18.3% over 12 measured months, from 300K to 245K in September 2026.

Where does Nitro compete?

Nitro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
PDF editing software8th of 100.16%Show ranking
PDF editors7th of 80.17%Shown above
Snowboard boots5th of 61.8%Show ranking
PDF editing platforms4th of 54.8%Show ranking

How is Nitro measured?

Brandwave collects information about searches that people make online using Nitro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • nitro pdf
  • nitro pdf editor
  • nitro pdf pro

Do you work for Nitro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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