Nitro vs Smallpdf:Which is more popular by branded search?
In August 2026, Smallpdf had more branded searches than Nitro among PDF editing platforms worldwide. Smallpdf was estimated to have 1.5M branded searches compared to Nitro’s 120K, and held a 63.7% Share of Search versus Nitro’s 4.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Nitro or Smallpdf?
Compare services and tools used to edit and work with PDF documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smallpdf, Nitro. The figures are in the table below the chart.
View monthly share of search table
| Month | Smallpdf | Foxit | PDF-XChange | Nitro | pdfFiller |
|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 19.5% | 9.9% | 4.3% | 4.9% |
| Nov 2025 | 64.4% | 17.7% | 9.3% | 4.6% | 4% |
| Dec 2025 | 65.7% | 17.8% | 8.6% | 3.8% | 4.1% |
| Jan 2026 | 63.2% | 17.4% | 10.1% | 4.5% | 4.8% |
| Feb 2026 | 66.1% | 17.7% | 8.4% | 3.8% | 4% |
| Mar 2026 | 63.6% | 17.5% | 10.2% | 3.8% | 5% |
| Apr 2026 | 64.7% | 17.9% | 9.6% | 3.9% | 4% |
| May 2026 | 67.2% | 16.5% | 8.8% | 4% | 3.4% |
| Jun 2026 | 69.5% | 14.7% | 8.1% | 3.8% | 3.9% |
| Jul 2026 | 64.5% | 17.3% | 9.4% | 5.3% | 3.5% |
| Aug 2026 | 63.7% | 18.2% | 9.3% | 4.9% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Nitro and Smallpdf comparison changed over the last 12 months?
3 findings
- Smallpdf was ahead of Nitro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nitro’s estimated Share of Search among PDF editing platforms worldwide moved from 4.3% to 4.9%, and its estimated monthly branded searches moved from 131K to 120K.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide moved from 61.5% to 63.7%, and its estimated monthly branded searches moved from 1.9M to 1.5M.
How did search popularity change for PDF editing platforms worldwide in August 2026?
1 change
In August 2026, Smallpdf lost estimated Share of Search among PDF editing platforms worldwide, from 64.5% to 63.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Nitro’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.