Adobe Acrobat vs Smallpdf:Which is more popular by branded search?
In August 2026, Smallpdf had more branded searches than Adobe Acrobat among PDF editing software worldwide. Smallpdf was estimated to have 1.5M branded searches compared to Adobe Acrobat’s 1.2M, and held a 5.5% Share of Search versus Adobe Acrobat’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Acrobat or Smallpdf?
Compare the pdf editing software businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smallpdf, Adobe Acrobat. The figures are in the table below the chart.
View monthly share of search table
| Month | iLovePDF | Smallpdf | Adobe Acrobat | Foxit | Nitro | PDF Expert |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.8% | 6.4% | 6.2% | 2% | 0.44% | 0.14% |
| Nov 2025 | 86% | 6.5% | 5.2% | 1.8% | 0.46% | 0.14% |
| Dec 2025 | 84.5% | 7.7% | 5.1% | 2.1% | 0.45% | 0.14% |
| Jan 2026 | 83.4% | 7.6% | 6.1% | 2.1% | 0.54% | 0.17% |
| Feb 2026 | 83.3% | 7.9% | 6.1% | 2.1% | 0.45% | 0.14% |
| Mar 2026 | 86% | 6.5% | 5.2% | 1.8% | 0.38% | 0.14% |
| Apr 2026 | 86.1% | 6.4% | 5.2% | 1.8% | 0.38% | 0.11% |
| May 2026 | 86.2% | 6.5% | 5.2% | 1.6% | 0.38% | 0.11% |
| Jun 2026 | 86.4% | 7.3% | 4.2% | 1.5% | 0.4% | 0.09% |
| Jul 2026 | 87.6% | 6% | 4.3% | 1.6% | 0.49% | 0.1% |
| Aug 2026 | 88.1% | 5.5% | 4.3% | 1.6% | 0.42% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adobe Acrobat and Smallpdf comparison changed over the last 12 months?
3 findings
- Smallpdf was ahead of Adobe Acrobat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF editing software worldwide moved from 6.2% to 4.3%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing software worldwide moved from 6.4% to 5.5%, and its estimated monthly branded searches moved from 1.9M to 1.5M.
How did search popularity change for PDF editing software worldwide in August 2026?
2 changes
Estimated monthly branded searches for Adobe Acrobat worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026.
Estimated monthly branded searches for Smallpdf worldwide fell 17.6% over 11 measured months, from 1.9M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Acrobat’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Acrobat
1 branded search term
- adobe acrobat
Smallpdf
8 branded search terms
- pdf editor smallpdf
- pdf smallpdf
- smallpdf
- smallpdf app
- smallpdf com
- smallpdf pdf
- smallpdf pdf editor
- smallpdf software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.