PDF Expert vs Smallpdf:Which is more popular by branded search?

Name: PDF Expert vs Smallpdf: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Smallpdf had more branded searches than PDF Expert among PDF editing software worldwide. Smallpdf was estimated to have 1.5M branded searches compared to PDF Expert’s 27.1K, and held a 5.5% Share of Search versus PDF Expert’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among PDF editing software worldwide in August 2026Which is more popular in search, PDF Expert or Smallpdf?

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Which is more popular in search, PDF Expert or Smallpdf?

Compare the pdf editing software businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PDF Expert and Smallpdf among PDF editing software worldwide, by month

Month	iLovePDF	Smallpdf	Adobe Acrobat	Foxit	Nitro	PDF Expert
Oct 2025	84.8%	6.4%	6.2%	2%	0.44%	0.14%
Nov 2025	86%	6.5%	5.2%	1.8%	0.46%	0.14%
Dec 2025	84.5%	7.7%	5.1%	2.1%	0.45%	0.14%
Jan 2026	83.4%	7.6%	6.1%	2.1%	0.54%	0.17%
Feb 2026	83.3%	7.9%	6.1%	2.1%	0.45%	0.14%
Mar 2026	86%	6.5%	5.2%	1.8%	0.38%	0.14%
Apr 2026	86.1%	6.4%	5.2%	1.8%	0.38%	0.11%
May 2026	86.2%	6.5%	5.2%	1.6%	0.38%	0.11%
Jun 2026	86.4%	7.3%	4.2%	1.5%	0.4%	0.09%
Jul 2026	87.6%	6%	4.3%	1.6%	0.49%	0.1%
Aug 2026	88.1%	5.5%	4.3%	1.6%	0.42%	0.1%
Sep 2026	—	—	—	—	—	—

How has the PDF Expert and Smallpdf comparison changed over the last 12 months?

3 findings

Smallpdf was ahead of PDF Expert in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, PDF Expert’s estimated Share of Search among PDF editing software worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing software worldwide moved from 6.4% to 5.5%, and its estimated monthly branded searches moved from 1.9M to 1.5M.

How did search popularity change for PDF editing software worldwide in August 2026?

2 changes

Estimated monthly branded searches for PDF Expert worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for Smallpdf worldwide fell 17.6% over 11 measured months, from 1.9M to 1.5M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using PDF Expert’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.