Smallpdf vs Xodo:Which is searched more?
In August 2026, Smallpdf had more branded searches than Xodo among PDF editing software worldwide. Smallpdf was estimated to have 1.5M branded searches compared to Xodo’s 49.5K, and held a 2.4% Share of Search versus Xodo’s 0.08%. These are worldwide searches for English-language branded terms.
Follow Smallpdf vs Xodo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Smallpdf or Xodo?
Compare the pdf editing software businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smallpdf, Xodo. The figures are in the table below the chart.
View monthly share of search table
| Month | Smallpdf | Xodo |
|---|---|---|
| Oct 2025 | 2.8% | 0.11% |
| Nov 2025 | 2.8% | 0.11% |
| Dec 2025 | 3% | 0.12% |
| Jan 2026 | 3% | 0.12% |
| Feb 2026 | 3.1% | 0.1% |
| Mar 2026 | 2.8% | 0.09% |
| Apr 2026 | 2.8% | 0.09% |
| May 2026 | 2.8% | 0.09% |
| Jun 2026 | 2.9% | 0.07% |
| Jul 2026 | 2.6% | 0.07% |
| Aug 2026 | 2.4% | 0.08% |
| Sep 2026 | — | — |
How has the Smallpdf and Xodo comparison changed over the last 12 months?
3 findings
- Smallpdf was ahead of Xodo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing software worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 1.9M to 1.5M.
- Across the 11 months ending August 2026, Xodo’s estimated Share of Search among PDF editing software worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for PDF editing software worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Smallpdf’s and Xodo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.