PDF-XChange vs Smallpdf:Which is more popular by branded search?
In August 2026, Smallpdf had more branded searches than PDF-XChange among PDF editing platforms worldwide. Smallpdf was estimated to have 1.5M branded searches compared to PDF-XChange’s 226K, and held a 63.7% Share of Search versus PDF-XChange’s 9.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, PDF-XChange or Smallpdf?
Compare services and tools used to edit and work with PDF documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smallpdf, PDF-XChange. The figures are in the table below the chart.
View monthly share of search table
| Month | Smallpdf | Foxit | PDF-XChange | Nitro | pdfFiller |
|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 19.5% | 9.9% | 4.3% | 4.9% |
| Nov 2025 | 64.4% | 17.7% | 9.3% | 4.6% | 4% |
| Dec 2025 | 65.7% | 17.8% | 8.6% | 3.8% | 4.1% |
| Jan 2026 | 63.2% | 17.4% | 10.1% | 4.5% | 4.8% |
| Feb 2026 | 66.1% | 17.7% | 8.4% | 3.8% | 4% |
| Mar 2026 | 63.6% | 17.5% | 10.2% | 3.8% | 5% |
| Apr 2026 | 64.7% | 17.9% | 9.6% | 3.9% | 4% |
| May 2026 | 67.2% | 16.5% | 8.8% | 4% | 3.4% |
| Jun 2026 | 69.5% | 14.7% | 8.1% | 3.8% | 3.9% |
| Jul 2026 | 64.5% | 17.3% | 9.4% | 5.3% | 3.5% |
| Aug 2026 | 63.7% | 18.2% | 9.3% | 4.9% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the PDF-XChange and Smallpdf comparison changed over the last 12 months?
3 findings
- Smallpdf was ahead of PDF-XChange in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PDF-XChange’s estimated Share of Search among PDF editing platforms worldwide moved from 9.9% to 9.3%, and its estimated monthly branded searches moved from 300K to 226K.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide moved from 61.5% to 63.7%, and its estimated monthly branded searches moved from 1.9M to 1.5M.
How did search popularity change for PDF editing platforms worldwide in August 2026?
2 changes
In August 2026, Smallpdf lost estimated Share of Search among PDF editing platforms worldwide, from 64.5% to 63.7%.
Estimated monthly branded searches for PDF-XChange worldwide fell 24.8% over 11 measured months, from 300K to 226K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PDF-XChange’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PDF-XChange
8 branded search terms
- pdf editor pdf-xchange
- pdf xchange
- pdf xchange editor
- pdf-xchange
- pdf-xchange app
- pdf-xchange com
- pdf-xchange pdf editor
- pdf-xchange software
Smallpdf
8 branded search terms
- pdf editor smallpdf
- pdf smallpdf
- smallpdf
- smallpdf app
- smallpdf com
- smallpdf pdf
- smallpdf pdf editor
- smallpdf software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.