Brandwave

How popular isSmallpdf in search?

In August 2026, there were an estimated 1.5M branded searches for Smallpdf worldwide which is down 17.6% over the last 11 months. Smallpdf holds 5.5% estimated Share of Search among PDF editing software worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. iLovePDF88.1%
  2. Smallpdf5.5%
  3. Adobe Acrobat4.3%
  4. Foxit1.6%
  5. Nitro0.42%
  6. PDF Expert0.1%
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Which PDF editing software compete with Smallpdf?

Smallpdf against PDF editing software worldwide, by month

Share of Search by month for iLovePDF, Smallpdf, Adobe Acrobat. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFSmallpdfAdobe AcrobatFoxitNitroPDF Expert
Oct 202584.8%6.4%6.2%2%0.44%0.14%
Nov 202586%6.5%5.2%1.8%0.46%0.14%
Dec 202584.5%7.7%5.1%2.1%0.45%0.14%
Jan 202683.4%7.6%6.1%2.1%0.54%0.17%
Feb 202683.3%7.9%6.1%2.1%0.45%0.14%
Mar 202686%6.5%5.2%1.8%0.38%0.14%
Apr 202686.1%6.4%5.2%1.8%0.38%0.11%
May 202686.2%6.5%5.2%1.6%0.38%0.11%
Jun 202686.4%7.3%4.2%1.5%0.4%0.09%
Jul 202687.6%6%4.3%1.6%0.49%0.1%
Aug 202688.1%5.5%4.3%1.6%0.42%0.1%
Sep 2026——————

  1. 1.iLovePDF

    88.1%

    Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Smallpdf

    5.5%

    Held 2nd. 1.5M estimated branded searches, -8.7% vs prior month. Share -0.5 points.

  3. 3.Adobe Acrobat

    4.3%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Foxit

    1.6%

    Held 4th. 442K estimated branded searches, -2.4% vs prior month. Share 0 points.

  5. 5.Nitro

    0.42%

    Held 5th. 120K estimated branded searches, -14.1% vs prior month. Share -0.1 points.

  6. 6.PDF Expert

    0.1%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smallpdf and its closest rivals

How has branded search demand for Smallpdf changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smallpdf worldwide fell from 1.9M to 1.5M.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing software worldwide decreased from 6.4% to 5.5%.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing software worldwide peaked at 7.9% in February 2026 and was lowest at 5.5% in August 2026.

How did search popularity change for PDF editing software worldwide in August 2026?

  1. In August 2026, iLovePDF gained estimated Share of Search among PDF editing software worldwide, from 87.6% to 88.1%.

  2. Estimated monthly branded searches for Adobe Acrobat worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026.

  3. Estimated monthly branded searches for PDF Expert worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Foxit worldwide fell 25.4% over 11 measured months, from 593K to 442K in August 2026.

  5. Estimated monthly branded searches for Smallpdf worldwide fell 17.6% over 11 measured months, from 1.9M to 1.5M in August 2026.

Where does Smallpdf compete?

Smallpdf is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
PDF editing software2nd of 65.5%Shown above
PDF editing platforms1st of 563.7%Show ranking

How is Smallpdf measured?

Brandwave collects information about searches that people make online using Smallpdf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • pdf editor smallpdf
  • pdf smallpdf
  • smallpdf
  • smallpdf app
  • smallpdf com
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf software

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How the Brand Demand Index is measured

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