Nitro vs ThirtyTwo:Which is more popular by branded search?
In August 2026, Nitro had more branded searches than ThirtyTwo among snowboard boots worldwide. Nitro was estimated to have 120K branded searches compared to ThirtyTwo’s 9.9K, and held a 41.5% Share of Search versus ThirtyTwo’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nitro or ThirtyTwo?
Compare the snowboard boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nitro, ThirtyTwo. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Nitro | K2 | ThirtyTwo | Vans | Burton |
|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 46.2% | 11.7% | 6.4% | 1.9% | 0.85% |
| Nov 2025 | 29.6% | 42.6% | 15.7% | 8.6% | 2.1% | 1.4% |
| Dec 2025 | 31% | 36% | 20.1% | 9% | 2.2% | 1.8% |
| Jan 2026 | 29.9% | 34.6% | 19.4% | 13% | 1.4% | 1.7% |
| Feb 2026 | 30.1% | 38.1% | 20.8% | 7.6% | 1.5% | 1.9% |
| Mar 2026 | 38.7% | 40.4% | 12% | 6.6% | 1.6% | 0.69% |
| Apr 2026 | 41.8% | 45.7% | 5% | 5% | 2.2% | 0.3% |
| May 2026 | 46.7% | 44.2% | 3.2% | 3.9% | 1.7% | 0.19% |
| Jun 2026 | 49.4% | 43.2% | 2.5% | 3.1% | 1.7% | 0.18% |
| Jul 2026 | 44.6% | 47.5% | 2.8% | 3.4% | 1.5% | 0.25% |
| Aug 2026 | 47.6% | 41.5% | 5.1% | 3.4% | 1.9% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nitro and ThirtyTwo comparison changed over the last 12 months?
3 findings
- Nitro was ahead of ThirtyTwo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nitro’s estimated Share of Search among snowboard boots worldwide moved from 46.2% to 41.5%, and its estimated monthly branded searches moved from 131K to 120K.
- Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide moved from 6.4% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for snowboard boots worldwide in August 2026?
4 changes
In August 2026, Salomon overtook Nitro to take the highest estimated Share of Search among snowboard boots worldwide, at 47.6%.
In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%.
In August 2026, Nitro lost estimated Share of Search among snowboard boots worldwide, from 47.5% to 41.5%.
Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nitro’s and ThirtyTwo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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