Brandwave

How popular isMuji in search?

In September 2026, there were an estimated 22.2K branded searches for Muji worldwide which is up 22.7% over the last 12 months. Muji holds 0.04% estimated Share of Search among cushion brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA91.9%
  2. Zara Home5.5%
  3. H&M Home2.5%
  4. Society60.1%
  5. Muji0.04%
  6. Amara<0.01%
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Where does Muji compete?

Muji is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cushion brands5th of 60.04%Shown below
Diffuser brands4th of 60.29%Show ranking
Ballpoint pen brands5th of 64.2%Show ranking
Laundry baskets4th of 67.8%Show ranking
Storage baskets4th of 69%Show ranking

Which cushion brands compete with Muji?

Muji against cushion brands worldwide, by month

Share of Search by month for IKEA, Zara Home, H&M Home, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAZara HomeH&M HomeSociety6MujiAmara
Oct 202591.8%5.5%2.5%0.12%0.03%<0.01%
Nov 202588.9%8%2.9%0.14%0.04%<0.01%
Dec 202590.7%6.7%2.4%0.15%0.04%<0.01%
Jan 202690.7%6.7%2.4%0.15%0.04%<0.01%
Feb 202691.8%5.5%2.5%0.12%0.04%<0.01%
Mar 202691.8%5.5%2.5%0.15%0.05%<0.01%
Apr 202692%5.5%2.3%0.12%0.04%<0.01%
May 202692%5.5%2.3%0.12%0.04%<0.01%
Jun 202692.3%5.6%2%0.12%0.04%<0.01%
Jul 202690.9%6.7%2.2%0.12%0.04%<0.01%
Aug 202692%5.5%2.3%0.12%0.04%<0.01%
Sep 202691.9%5.5%2.5%0.1%0.04%<0.01%

  1. 1.IKEA

    91.9%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Zara Home

    5.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.H&M Home

    2.5%

    Held 3rd. 1.5M estimated branded searches, +9% vs prior month. Share +0.2 points.

  4. 4.Society6

    0.1%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Muji

    0.04%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Amara

    <0.01%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Muji and its closest rivals

Every comparison with Muji

How has branded search demand for Muji changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Muji worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Muji’s estimated Share of Search among cushion brands worldwide held steady, from 0.03% to 0.04%.

How did search popularity change for cushion brands worldwide in September 2026?

  1. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Amara worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  3. Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How is Muji measured?

Brandwave collects information about searches that people make online using Muji’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • muji store

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How the Brand Demand Index is measured

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