Brandwave

How popular isMoen?

In September 2026, people searched for Moen by name about 110,000 times worldwide, about the same as the previous year. These searches made up 11.8% of all global hand shower brand searches, placing Moen fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about hand shower brands, Moen appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Moen is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. KohlerShare of searches 39.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. GroheShare of searches 21.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. HansgroheShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. MoenShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Delta FaucetShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top hand shower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moen appeared in all five answers. Moen is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Delta Faucet2nd
  3. Hansgrohe3rd
  4. Kohler4th
  5. Grohe5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Delta Faucet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansgrohe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand shower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hand shower brands compete with Moen?

Moen against hand shower brands worldwide, by month

Share of searches by month for Kohler, Grohe, Hansgrohe, Moen, Delta Faucet. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta Faucet
Oct 202535.6%23.8%19.4%10.6%10.6%
Nov 202536.2%24.2%19.8%10.8%8.9%
Dec 202535.5%23.7%19.5%10.7%10.7%
Jan 202634.1%22.8%22.8%10.2%10.2%
Feb 202631.1%25.4%20.8%11.4%11.4%
Mar 202635.6%23.8%19.4%10.6%10.6%
Apr 202637.9%20.7%20.7%11.3%9.3%
May 202633.3%22.2%22.2%12.2%10%
Jun 202634.7%23.2%19%12.7%10.4%
Jul 202633.3%22.2%22.2%12.2%10%
Aug 202639.4%21.5%17.7%11.8%9.7%
Sep 202639.4%21.5%17.7%11.8%9.7%

  1. 1.Kohler

    39.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Grohe

    21.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hansgrohe

    17.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Moen

    11.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Delta Faucet

    9.7%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Moen and its closest rivals

Every comparison with Moen

20 comparisons

How has branded search demand for Moen changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Moen worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Moen’s share of searches among hand shower brands worldwide increased from 10.6% to 11.8%.
  • Across the 12 months ending September 2026, Moen’s share of searches among hand shower brands worldwide peaked at 12.7% in June 2026 and was lowest at 10.2% in January 2026.
  • Across the 12 months ending September 2026, Moen rose from 5th to 4th among hand shower brands worldwide.

How did search popularity change for hand shower brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

  3. Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are Moen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Moen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moen

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How the Brand Demand Index is measured

Where does Moen compete?

Moen is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shower head brands5th of 88.9%Show ranking
Bathroom and tapware brands4th of 1010.1%Show ranking
Shower brands4th of 711.4%Show ranking
Tapware brands4th of 711.4%Show ranking
Hand shower brands4th of 511.8%Shown above
Thermostatic shower brands4th of 511.8%Show ranking
Bathroom accessory brands5th of 913%Show ranking
Towel rail brands4th of 1013.2%Show ranking
Shower mixer brands3rd of 518.5%Show ranking
Creator with pink hair and a pink jacket

Is Moen your brand?

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